HEARST HEALTH WILAND DIRECT MODELING (FRMLY RODALE INC)

2,779,121Active U.S. Subs/Buyers $85.00/M
Wiland Scoring Fee +$35.00/M
Fundraising Rate $75.00/M
($500/F Minimum Scoring)
Formerly RODALE, INC. WILAND DIRECT MODELING PROGRAM

Through their leadership in direct response marketing, Hearst continues to be the authoritative source for trusted content in health, fitness, and wellness.  Their well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, and Runners World, along with the Rodale book titles have all contributed to the Wiland Direct database so that mailers that apply their existing models in order to improve performance on this large database.  

Models can be utilized across all Hearst  titles or selected universes within the Wiland grouping. Names will be delivered net of the mailer's house file.

Titles available on an individual basis:

Men's Health
Prevention Magazine
Rodale Book Buyers Masterfile
Runner's World
Women's Health

************** Fast Facts *****************
Average Age..............................53
Average Income......................$60,000
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Usage:
AMAC
Federated Mint
Lurie Children's Hosp. of Chicago
Mindful
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com