RODALE, INC. MERCHANDISE BUYERS MASTERFILE

2,482,247Active US Subs/Book Buyer $110.00/M
208,046Aug'17 Subs/Book Buyers+$ 17.00/M
507,2073 Mos Subs/Book Buyers+$ 12.00/M
840,1556 Mos Subs/Book Buyers+$ 16.00/M
183,316Aug'17 Subscribers+$ 17.00/M
425,7623 Mos Subscribers+$ 12.00/M
26,819Aug'17 Book Buyers+$ 17.00/M
90,5723 Mos Book Buyers+$ 12.00/M
Product Buyers Select
(All Orders)+$ 15.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale, Inc. publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

The Rodale, Inc. Masterfile has been enhanced to identify merchandise buyers in various categories so that catalogers and solo merchandise offers can better target prospective buyers.

**Selectable by individual title - see separate data cards**

************** Fast Facts *****************
Average Age..............................55
Average Income......................$60,700
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Can select by the following Product Buyers Category at $15.00/M extra:
Apparel - Men's
Apparel - Women's
Apparel - Women's Petites
Apparel - Women's Plus Sizes
Baby Care
Beauty Products
Books
Children's Apparel
Children's Merchandise
Children's Toys
Gardening
Golf Merchandise
High Ticket Merchandise
Jewelry
Low Ticket Merchandise
Magazines
Usage:
Crate And Barrel
Related LGM Lists:
FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS
FRANK CAWOOD & ASSOCIATES PROSTATE ANSWER BOOK BUYERS
FRANK CAWOOD & ASSOCIATES MASTERFILE
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
FRANK CAWOOD & ASSOCIATES PAIN RELIEF RUB BUYERS
FRANK CAWOOD & ASSOCIATES COMPUTER BOOK BUYERS
FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE
FRANK CAWOOD & ASSOCIATES GARDENING BOOK BUYERS
FRANK CAWOOD & ASSOCIATES DO-IT-YOURSELF BOOK BUYERS
FRANK CAWOOD & ASSOCIATES SENIOR FINANCE BOOK BUYERS
FRANK CAWOOD & ASSOCIATES SPANISH SPEAKING BUYERS
FRANK CAWOOD & ASSOCIATES DIABETES BOOK BUYERS
FRANK CAWOOD & ASSOCIATES HEART HEALTH BOOK BUYERS
LIFTBASE CONSUMER MASTERFILE
FRANK CAWOOD & ASSOCIATES ANTI-AGING CREAM BUYERS
FRANK CAWOOD & ASSOCIATES HEALTH & BEAUTY PRODUCT BYRS
RODALE'S BUYERS
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com