NATIONAL MAGAZINE EXCHANGE ENHANCED MERCHANDISE BUYERS

1,341,965Sep'16-Aug'17 Responders $95.00/M
147,445Aug'17 H/L Responders +$16.00/M
370,415Jun'17-Aug'17 Responders +$11.00/M
722,407Mar'17-Aug'17 Responders +$ 6.00/M
Product Ctgy (all orders) +$12.00/M
Phone Numbers +$65.00/M
Fundraiser Rate $75.00/M
National Magazine Exchange represents a highly responsive consumer who responds by phone to an initial direct mail sweepstakes solicitation. Callers are offered the opportunity to purchase a discount magazine package once their sweepstakes entry is complete. NME has the most popular titles available for rates as low as $1.29 per week for one to four year subscriptions.

The National Magazine Exchange file has been enhanced with Liftengine data to identify merchandise buyers in specific product categories. Coupled with RFM data, the NME consumers become prime prospects for all low to mid ticket catalog or solo merchandise offers.

The NME consumers are strong responders to both direct mail and telemarketing offers.

*****************Fast Facts*******************
Average Age.................................62
Average Income.........................$50,800
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Can select the following dollar amounts (average or cumulative) at $12.00/M extra:
$26+
$51+
$76+
$101+
Can select by Product Category (3 month) at $12.00/M extra:
93,000Apparel / Footwear
96,000Apparel / Men's
26,000Apparel / Men's Big & Tall
216,000Apparel / Women's
22,000Apparel / Women's Petite
96,000Apparel / Women's Plus
47,000Arts & Antiques
78,000Automotive Parts / Accessories
66,000Beauty / Accessories
174,000Books
20,000Children's Apparel
17,000Children's Books
13,000Children's - Infant
35,000Children's Toys
90,000Children's Merchandise
85,000Collectibles
47,000Cookbooks
52,000Crafts
145,000Discount Merchandise
40,000DVDs / Videos
125,000Electronics
61,000Fishing
90,000Food
126,000Gardening
263,000Gifts / Holiday Merchandise
41,000Golf
208,000Health / Beauty
51,000Health / Medical Supplies
90,000Health / Nutraceuticals
51,000Health / Personal Care
115,000Home / Garden
94,000Home Care
241,000Home Furnishings - General
88,000Home Furnishings - Linens
33,000Home Office
115,000Housewares - General
80,000Housewares - Kitchen
8,000Hunting
21,000Infant/Toddler
95,000Jewelry
9,000Luggage
25,000Membership Clubs
9,000Military Memorabilia
96,000Novelty
43,000Pet Products
8,000Photo / Video Equipment
111,000Sports & Leisure Products
28,000Tools
37,000Travel Packages & Products
Related LGM Lists:
HISTORIC AVIATION
FAIRFIELD COLLECTIBLES
HISTORIC RAIL
LIFTBASE CONSUMER MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com