EVERYDAY FAMILY ENHANCED MASTERFILE

12,186,899Enhanced Subscribers $115.00/M
Fundraising Rate $ 75.00/M
Everyday Family has enhanced its file with consumer demographic data including age, income, purchase and lifestyle behavior.  

The Everyday Family Masterfile consists of promotionally responsive households with children who have registered on EverydayFamily.com.  With their online registration, these moms and dads receive educational stage-based pregnancy and child development content, select offers, coupons, discounts and postal samples from top brand-name manufacturers and providers for groceries, clothing, baby products, educational products and services, family travel and entertainment, financial services, health, electronics, publications, gifts and more.    

This highly sought after audience is consumers who are just beginning their families or those already experiencing the joy of parenthood.  Having a baby is a life-changing event and along with that comes many new products and services that parents will utilize to pamper, nurture and support their growing families.  
           
Select by income at $15.00/M extra:
1,086,874Under $15,000
422,277$15,000 - $19,999
968,051$20,000 - $29,999
1,053,513$30,000 - $39,999
1,068,083$40,000 - $49,999
1,849,467$50,000 - $74,999
749,258$75,000 - $99,999
445,874$100,000 - $149,999
169,539$150,000+
Select by customer age at $15.00/M extra:
1,456,23818 - 29
1,775,66630 - 39
1,068,34340 - 49
776,96950 - 59
463,44960 - 69
194,16470 - 79
106,64380+
Select by ethnicity at $15.00/M extra:
1,905,099African American
236,475French
673,319German
1,686,527Hispanic
529,741Irish
158,177Italian
54,912Jewish
Select by religion at $15.00/M extra:
2,910,918Catholic
78,027Jewish
6,093,801Protestant
Select by interest at $15.00/M extra:
531,264Arts/Antiques
1,710,632Automotive
1,067,195Religious/Inspirational Reading
119,475Bicycling
1,271,608Camping/Hiking
621,856Casino/Gambling
1,293,263Cat Owner
2,341,937Collectibles
2,961,558Crafts
1,634,604Current Affairs/Politics
2,142,863Dieting/Weight Control
1,860,598Dog Owner
1,501,971Fishing
911,956Foreign Travel
3,047,671Gardening
2,430,658Gourmet Cooking/Fine Foods
813,097Grandchildren
3,455,325Home Furnishing/Decorating
1,775,624Home Workshop/Do-It-Yourself
1,336,238Hunting/Shooting
1,019,293Needlework/Knitting/Sewing
727,843Photography
1,312,585Physical Fitness/Exercise
520,337Running/Jogging
594,870Science/Space
1,044,217Self Improvement
366,515Stamp/Coin Collection
2,308,502Sweepstakes/Contests
2,282,945Travel in USA
1,243,565Walking for Health
817,577Wildlife/Environmental Issues
Usage:
Christian Book Distributors
Product Acceptance & Research
Zoo Consortium
Related LGM Lists:
SMITHSONIAN MAGAZINE ENHANCED DATABASE
GERBER BABIES ENHANCED
LIFTBASE CONSUMER MASTERFILE
For list recommendations, contact:
Lenore DeBellis; lenore.debellis@lakegroupmedia.com
To place an order, contact:
Allison McKinnon; allison.mckinnon@lakegroupmedia.com