WORKING MOTHER ENHANCED

117,600Enhanced Subscribers $110.00/M
Fundraiser Rate $ 80.00/M
Catalog Rate $ 85.00/M
Working Mother, owned by Bonnier Corporation, has enhanced its file with consumer demographic data including age, income, purchase and lifestyle behavior.              

Working Mother understands the confident, career-committed mom. In each and every issue, the message is focused on the art of making it work: helping her balance herself, her career and most importantly, her family. Over 1/3 of all mothers are successful, productive members of the U.S.Workforce, which allows them even greater purchasing power than their at home counterparts. Working Mother subscribers are decision makers in the home and in the office, which makes them ideal prospects for an array of direct mail offers such as fashion, children's merchandise and services, insurance and memberships, technology, travel, consumer and household goods, business merchandise, fundraisers and non-profit organizations.

Working Mother has revolutionized the workplace, let it revolutionize your mail plan by helping you reach one of the fastest growing and most influential groups of female consumers.

Select by Income at $16.00/M extra:
Under $15,000
$15,000 - $19,999
$20,000 - $29,999
$30,000 - $39,999
$40,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $124,999
$125,000+
Select by Customer Age at $16.00/M extra:
18 - 29
30 - 39
40 - 49
50 - 59
60 - 69
70 - 79
80+
Select by Political Party Affiliation at $16.00/M extra:
Democrat
Republican
Independent
Select by Ethnicity at $16.00/M extra:
African American
French
German
Hispanic
Irish
Italian
Jewish
Select by religion at $16.00/M extra:
Catholic
Jewish
Protestant
Select by interest at $16.00/M extra:
Arts/Antiques
Automotive
Avid Book Reader
Bible/Devotional Reading
Bicycling
Camping/Hiking
Casino/Gambling
Cat Owner
Collectibles
Crafts
Cultural/Arts Events
Current Affairs/Politics
Dieting/Weight Control
Dog Owner
Donate to Charitable Causes
Fashion Clothing
Fishing
Foreign Travel
Gardening
Gourmet Cooking/Fine Foods
Grandchildren
Health/Natural Foods
Home Furnishing/Decorating
Home Workshop/Do-It-Yourself
Hunting/Shooting
Mail Order
Military Veteran
Needlework/Knitting
Our Nations Heritage
Photography
Physical Fitness/Exercise
Running/Jogging
Science Fiction
Self Improved Programs
Sewing
Stamp/Coin Collection
Sweepstakes/Contests
Travel in USA
Walking for Health
Wildlife/Environmental Issues
Wines
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Allison McKinnon; allison.mckinnon@lakegroupmedia.com