SMITHSONIAN MODELING MASTERFILE

1,915,051Active Subscribers $105.00/M
No Upfront Modeling Fee
Fundraiser Rate $ 85.00/M
The Smithsonian Modeling Masterfile is available for the purpose of statistical modeling in order to improve response on marginal segments and open a new universe of names for top mailers.  

Smithsonian offers two types of modeling:  Good Customer Match and Mailed Regression.  

Good Customer Match identifies subscribers on the Smithsonian Masterfile that have similar characteristics to your customers.  The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on Smithsonian's house file.  Sophisticated segmentation techniques are used to reach improved response rates.

Mailed regression involves mailing a specific quantity of Smithsonian's subscribers considerable enough to provide a minimum of 1,000 responses. The responders are then analyzed against Smithsonian's data to build the mailed regression model.

When the model build is complete, a report with the model's results will be issued and sent to the broker/mailer for market research purposes and selection decisions.

$2,000/F cancellation fee for models not used within 12 months.
Usage:
Archaeology Magazine
Bon Appetit Magazine
Cook's Illustrated
Economist
Hammacher Schlemmer
New Yorker
Reader's Digest Magazine
Vogue Magazine
Week Publications, Inc.
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For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Krysta Piria; krysta.piria@lakegroupmedia.com