BONNIER CORPORATION CUSTOM MODELING

2,528,691Active Subscribers $110.00/M
No Upfront Modeling Fee
Fundraiser Rate $ 80.00/M
The Bonnier Corporate database is available for the purpose of statistical modeling in order to improve response on marginal segments and open a new universe of names for top mailers. The file is comprised of Bonnier Corporation's titles in five major categories: Hunting & Outdoors, Marine & Aviation, Science & Technology, Motorcycles and Luxury Living & Luxury Travel.

Bonnier offers two types of modeling:  Good Customer Match and Mailed Regression.  

Good Customer Match identifies subscribers on the Bonnier Masterfile that have similar characteristics to your customers.  The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on Bonnier's house file.  Sophisticated segmentation techniques are used to reach improved response rates.

Mailed regression involves mailing a specific quantity of Bonnier's subscribers considerable enough to provide a minimum of 1,000 responses.  The responders are then analyzed against Bonnier's data to build the mailed regression model.

When the model build is complete, a report with the model's results will be issued and sent to the broker/mailer for market research purposes and selection decisions.

$2,000/F cancellation fee for models not used within 12 months.
Usage:
Consumer Reports
Food & Wine Magazine
In-Fisherman, Inc.
Popular Mechanics Magazine
Rocky Mountain Elk Foundation
Travel & Leisure
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For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Sabina Pagano; sabina.pagano@lakegroupmedia.com