POPULAR SCIENCE

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POPULAR SCIENCE, owned by Bonnier Corporation, is the ultimate guide to what's new and what's next.  It covers the latest innovations in automotive, consumer electronics, aviation, entertainment, healthcare and a host of other topics, giving Popular Science subscribers a glimpse at how they will interact with - and benefit from - new technologies in the next 6 months, 6 years or 25 years.  Their award-winning editorial captures the excitement and relevance of today's cutting-edge technologies and shows readers how to use them to enhance their daily lives.  

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Age 18-49...............................58%
Age 25-54...............................48%
Household income $75,000+...............41%
Household income $100,000+..............23%
College Educated........................83%
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