PAULA YOUNG & ESPECIALLY YOURS - CHARITABLE DONORS

480,031Total Universe $110.00/M
51,189Apr'17 Donors $131.00/M
127,7123 Month Donors $126.00/M
206,0186 Month Donors $121.00/M
311,69212 Month Donors $115.00/M
Donors rate (all orders)+$ 16.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
This database combines the buyers from the Paula Young and Especially Yours catalogs which feature quality wigs and hair accessories for the style-conscious woman.

The Paula Young/Especially Yours Masterfile has been enhanced with the Liftengine data program which includes Infobase, KBM and Ethnic Technologies data.  This affords mailers to take advantage of the stronger targeting opportunities on the database.

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                   FAST FACTS
Average Age.................................66
Average Household Income...............$47,000
Married....................................70%
Retired....................................47%
Homeowner..................................81%
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*Dollar select is based on average purchase
Can select by donor category at $16.00/M:
(Please inquire for counts).
50,000Animal Welfare
6,500Arts & Culture
65,000Children's
52,000Environmental / Wildlife
139,000Health
231,000Political
15,000Political - Conservative
8,000Political - Liberal
102000 Religious
67,000Veterans
24,000World Relief
125,000Democratic Donors
53,000Republican Donors
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
RODALE, INC. CHARITABLE DONORS
HEALTHY DIRECTIONS MASTERFILE - CHARITABLE DONORS
TIME INC. DONOR MASTERFILE
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com