HARLEQUIN CONTINUITY MASTERFILE - MERCHANDISE BUYERS

44,278Active U.S. Members $105.00/M
15,074Apr'17-Jun'17 New Member $115.00/M
(1st Time Paid)
28,386Jul'17 Intros $110.00/M
13,655Apr'17-Jun'17 Cancel $ 85.00/M
Catalog Offers $ 85.00/M
Subscription Offers $ 80.00/M
Fundraiser Rate $ 75.00/M
The Harlequin Continuity Masterfile Merchandise Buyers is comprised of active and former members from the Harlequin Continuity Series.  Harlequin offers several clubs appealing to women looking to escape into different types of romance.  Active clubs include the core Harlequin Romance Club and the newly established Love Inspired continuity club. Harlequin continues to offer members of their World Wide Mystery Library.  Harlequin's members are buyers, who enjoy the convenience of  shopping from their homes.  They are avid  readers, buying a minimum of 4 new novels each month.

This file has been overlayed to identify merchandise buyers in various product categories along with their RFM data.  This will help to better target the Harlequin consumer for any low to mid ticket offer.

 ************** Fast Facts*****************
 Average Age.............................68
 Average Income.....................$47,000
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Select by Product Categories (Active Members) at $15.00/M extra:
24,000Apparel / Footwear
18,000Apparel / Men's
7,000Apparel / Men's Big and Tall
53,000Apparel / Women's
6,000Apparel / Women's Petite
34,000Apparel / Women's Plus
17,000Arts & Antiques
20,000Automotive Parts/Accessories
65,000Books
18,000Books / Cookbooks
13,000Beauty / Accessories
25,000Children's Merchandise
17,000Collectibles
23,000Crafts
11,000DVDs / Videos
30,000Electronics
14,000Fishing
26,000Food
36,000Gardening
61,000Gifts / Holiday Merchandise
41,000Health / Beauty
31,000Home / Garden
25,000Home Care
55,000Home Furnishings
9,000Home Office
31,000Housewares
22,000Jewelry
39,000Magazines
7,000Membership Clubs
24,000Novelty
14,000Pet Products
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com