RODALE, INC. MODELING MASTERFILE

3,144,346Active US Subs/Book Buyer $110.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Model Scoring Fee+$ 25.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale, Inc. publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

Rodale, Inc. uses ten years of customer historical data, 5 years of event participant data, and enhancement information to build their models for direct marketers. Mailers have the option of building a Good Customer Match model, Response Model, or a Net Mail Match Model.

The Good Customer Match model finds prospects that most closely resemble your best customers. The mailer is asked to supply a sample of best customers based on their own criteria, which are then matched to the Rodale, Inc. database. These matches are then used to find additional prospects throughout the Rodale, Inc. database.

The Response model finds similar customers based on who has responded to a test mailing. The mailer needs to test a large enough cross-section to yield 1,000 paid responders in order for the model to be built. These names are then returned to Rodale, Inc. along with a copy of the net names mailed for the analysis.

A model agreement must be signed before the actual model work can be performed.  Please inquire for a copy of the actual agreement.

Please allow 20 working days for the model build. Allow 6-10 working days to select model scored names.

************** Fast Facts *****************
Average Age..............................53
Average Income......................$60,000
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Usage:
Allure Magazine
American Master Products
Biotech Research
Bottom Line, Inc.
Consumer Reports
Cook's Country
Cook's Illustrated
Custom Mission
Diabetic Living Magazine
Food Banks Consortium
Guideposts, A Church Corp.
Harvard Health Letter
Harvard Women's Health Watch
Health Magazine
Healthy Directions
Highlights For Children
Meredith Corporation
Nautilus Sports Ind
Reader's Digest Magazine
Shape Magazine
Southern Living Magazine
Sunset Magazine
Weight Watchers Magazine
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com