HEARST HEALTH MODELING MASTERFILE (FRMLY RODALE INC)

2,779,121Active US Subs/Book Buyer $110.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Model Scoring Fee+$ 25.00/M
Formerly RODALE, INC. MODELING MASTERFILE

Through their leadership in direct response marketing, Hearst continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Hearst, publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

Rodale, Inc. uses ten years of customer historical data, 5 years of event participant data, and enhancement information to build their models for direct marketers. Mailers have the option of building a Good Customer Match model, Response Model, or a Net Mail Match Model.

The Good Customer Match model finds prospects that most closely resemble your best customers. The mailer is asked to supply a sample of best customers based on their own criteria, which are then matched to the Hearst database. These matches are then used to find additional prospects throughout the Hearst database.

The Response model finds similar customers based on who has responded to a test mailing. The mailer needs to test a large enough cross-section to yield 1,000 paid responders in order for the model to be built. These names are then returned to Hearst along with a copy of the net names mailed for the analysis.

A model agreement must be signed before the actual model work can be performed.  Please inquire for a copy of the actual agreement.

Please allow 20 working days for the model build. Allow 6-10 working days to select model scored names.

************** Fast Facts *****************
Average Age..............................53
Average Income......................$60,000
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Usage:
American Master Products
Bottom Line, Inc.
Consumer Reports
Cook's Country
Cook's Illustrated
Custom Mission
Food Banks Consortium
Guideposts, A Church Corp.
Harvard Health Letter
Healthy Directions
Highlights For Children
Nautilus Sports Ind
Southern Living Magazine
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com