BICYCLING MASTERFILE

173,533Active US Subs/Book Buyer $110.00/M
171,316Active US Subscribers $110.00/M
4,35824M Book Buyers $110.00/M
5,414Apr'19 Subscribers+$ 17.00/M
39,1463M Subscribers+$ 12.00/M
83,2966M Subscribers+$ 6.00/M
4,7813M COAs+$ 16.00/M
6,5823M DTP Subscribers+$ 23.00/M
12,3906M Expires $ 50.00/M
52,41512M Expires $ 50.00/M
2,844Active Canadian Subs $115.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Bicycling, published by Hearst (formerly Rodale, Inc.), is the world's leading cycling brand and connects with thousands of active, affluent professionals for whom cycling is the mainstay of their everyday lifestyle. The Mountain Bike supplement continues that connection with the Bicycling subscriber by offering stories on the people, trends, equipment, and techniques behind the
sport.

 ************** Fast Facts *****************  
 Median Age...............................47  
 Median Household Income.............$74,100  
 Married.................................61%
 Homeowners..............................57%
 Attended/Graduated College..............71%  
 Professional/Managerial.................31%  
 A & B Nielson Counties..................68%  
 *******************************************

Additional bicylcing related enhancements available through the Rodale Masterfile:
 Interest in Mountain Biking
 Interest in Cycling

Also available (See Rodale Book Buyers Masterfile data card for more info):
Usage:
Adventure Cycling Association
Leukemia & Lymphoma Society
Rails To Trails Conservancy
Related LGM Lists:
HEARST HEALTH MASTERFILE (FORMERLY RODALE INC)
LIFTBASE CONSUMER MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com