| 2,982,031 | Enhanced Subscribers | $110.00/M |
| New Movers - COA's | +$ 16.00/M |
| Fundraiser Rate | $ 80.00/M |
| Catalog Rate | $ 85.00/M |
Bonnier Corporation is a leader in enthusiast publishing with over thirty individual titles in five major categories: Hunting & Outdoors, Marine & Aviation, Science & Technology, Motorcycles and Luxury Living & Travel. Bonnier subscribers are largely educated affluent males who possess both the time and the resources to really enjoy their passions. Bonnier publishes some of the leading and most recognized brands in publishing such as Outdoor Life, Field & Stream, Saveur, Popular Science, Popular Photography, Yachting, Cruising World, Cycle World and so many more.
The Bonnier Corporation Enhanced Masterfile allows marketers to tap into this premium source of highly responsive enthusiasts and also offers demographic, lifestyle, donor and transactional data enhancements for the most precise targeting for your mailers.
Hunting & Outdoors - Field & Stream and Outdoor Life are two of the largest and most recognized brands in the hunting/fishing/outdoors category.
Marine & Aviation - Includes fishing, boating and flying enthusiasts. These individuals are high income earners with a high net worth. Titles include: Cruising World, Sailing World, Yachting, Boating, Saltwater Sportsman, Marlin, Sport Fishing and Flying.
Science & Technology - Popular Science, Popular Photography keep their readers on top of the trends and technology in their fields of interest and throughout the World.
Motorcycles - These affluent mature males enjoy the feel of the road...includes titles such as Cycle World, Motorcyclist, Baggers, Dirt Rider, Hot Bike, and Sport Rider
Luxury Living & Travel - Saveur, Islands and Scuba Diving are for those who take their travel seriously; learning all about new destinations and the latest hot spots.
Additional selects available, please inquire
|
Select by income at $16.00/M extra:
| 155,567 | $ 20,000 - $ 29,999 |
| 208,480 | $ 30,000 - $ 39,999 |
| 269,673 | $ 40,000 - $ 49,999 |
| 618,049 | $ 50,000 - $ 74,999 |
| 419,022 | $ 75,000 - $ 99,999 |
| 336,547 | $100,000 - $149,999 |
| 244,058 | $150,000 and up |
Select by Customer Age at $16.00/M extra (can select by two year increments):
| 104,614 | 20 - 29 |
| 233,934 | 30 - 39 |
| 347,832 | 40 - 49 |
| 450,667 | 50 - 59 |
| 518,374 | 60 - 69 |
| 383,073 | 70 - 79 |
| 197,467 | 80 + |
Select by Political Party Affiliation at $16.00/M extra:
| 638,739 | Democratic |
| 483,482 | Republican |
| 7,884 | Independent |
Select by Ethnicity at $16.00/M extra:
| 191,402 | African American |
| 166,618 | Hispanic |
| 41,917 | Jewish |
Select by Religion at $16.00/M extra:
| 644,618 | Catholic |
| 41,917 | Jewish |
| 1,700,532 | Protestant |
Select by Lifestyle/Interest at $16.00/M extra:
| 1,084,321 | Automotive |
| 432,551 | Bible/Devotional Reading |
| 55,769 | Bicycling |
| 715,780 | Camping/Hiking |
| 308,127 | Casino Gambling |
| 572,407 | Cat Owner |
| 1,188,847 | Collectibles |
| 1,510,232 | Crafts |
| 949,882 | Dieting/Weight Control |
| 798,471 | Dog Owner |
| 1,231,508 | Fashion Clothing |
| 847,405 | Fishing |
| 500,206 | Foreign Travel |
| 1,732,528 | Gardening |
| 631,111 | Golf |
| 1,362,112 | Gourmet Cooking Fine Foods |
| 472,837 | Grandchildren |
| 623,470 | Health Natural Foods |
| 1,723,641 | Home Furnishing Decorating |
| 1,074,790 | Home Workshop Do-It-Yourself |
| 968,040 | Hunting/Shooting |
| 553,174 | Needlework Knitting Sewing |
| 503,041 | Photography |
| 720,447 | Physical Fitness Exercise |
| 538,098 | Real Estate Investments |
| 226,910 | Running/Jogging |
| 661,960 | Science Space |
| 513,587 | Self Improved Programs |
| 505,079 | Stock/Bond Investments |
| 742,961 | Sweepstakes Contests |
| 1,170,057 | Travel in USA |
| 639,510 | Walking for Health |
| 542,316 | Wildlife Environmental Issues |
| 388,829 | Wines |
Usage:
| American Friends of Blind Greece |
| Doheny's Water Warehouse |
| Food Bank Alliance |
| Rescue Missions |
| St. Jude Children's Hospital |
| Texas Highways |
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