PAULA YOUNG & ESPECIALLY YOURS - MERCHANDISE BUYERS

749,209Total Universe $110.00/M
67,598May'17 Buyers $131.00/M
196,357Mar'17-May'17 Buyers $126.00/M
317,996Dec'16-May'17 Buyers $121.00/M
481,41312 Month Buyers $115.00/M
Product Category+$ 16.00/M
(All Orders)
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
This database combines the buyers from the Paula Young & Especially Yours catalogs which feature quality wigs & hair accessories for the style-conscious woman.

The Paula Young/Especially Yours Masterfile has been enhanced with the Liftengine data program which includes Infobase, KBM and Ethnic Technologies data.  This affords mailers to take advantage of the stronger targeting on the database.

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                  FAST FACTS
Average Age.................................66
Average Household Income...............$47,000
Married....................................70%
Retired....................................47%
Homeowner..................................81%
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*Dollar select is based on average purchase
Can select Merchandise by Product Category at $16.00/M extra:
(Please inquire for counts).
Apparel - Footwear
Apparel - Men's
Apparel - Men's Big & Tall
Apparel - Women's
Apparel - Women's Petite
Apparel - Women's Plus Size
Arts & Antiques
Automotive Parts/Accessories
Books - Children
Books - Cooking
Books - General
Children's - Apparel
Children's - General Products
Children's - Infant/Toddler
Children's - Toys
Clubs/Memberships
Collectibles
Crafts/Hobbies
Electronics/Home Office
Fishing
Food
Gardening
Gifts/Holiday Items
Golf
Health / Beauty
Health / Medical Supplies
Health / Vitamins
Health / Personal Care
Home / Garden
Home Care
Home Furnishings - General
Home Furnishings - Bath
Home Furnishings - Furniture
Home Furnishings - Lighting
Home Furnishings - Linens
Home Furnishings - Window Treatments
Home Office/Computer
Housewares - General
Housewares - Kitchen
Housewares - Tableware
Hunting
Jewelry
Magazines - General
Magazines - Food & Cooking
Magazines - Home & Garden
Military Memorabilia
Novelty
Pet Products
Photography
Small Appliances
Sports/Leisure
Stationary
Tools
Travel/Luggage
Travel Packages & Products
Video & DVD's
Value Priced Merchandise
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
HEALTHY DIRECTIONS MASTERFILE-ENHANCED MERCHANDISE BYRS
LIFTBASE CONSUMER MASTERFILE: GENERAL MERCHANDISE
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com