PAULA YOUNG & ESPECIALLY YOURS - ENHANCED MASTERFILE

751,872Total Universe $110.00/M
56,494Jul'17 Buyers $131.00/M
168,703May'17-Jul'17 Buyers $126.00/M
316,384Feb'17-Jul'17 Buyers $121.00/M
489,61012 Month Buyers $115.00/M
74,1463 Month Catalog Requestor $ 65.00/M
Publisher Rate $ 75.00/M
Fundraising Offers $ 75.00/M
This database combines the buyers from the Paula Young & Especially Yours catalogs which feature quality wigs & hair accessories for  the style-conscious woman.  

The Paula Young/Especially Yours Masterfile has
been enhanced with the Liftengine data program  
which includes Infobase, KBM and Ethnic        
Technologies data.  This affords mailers to take advantage of the stronger targeting on the   database.                                  

*****************FAST FACTS*******************
Average Age.................................68
Average Household Income...............$58,500
Married....................................70%
Retired....................................47%
Homeowner..................................81%
**********************************************

*Dollar select is based on average purchase
Can select by income at $15.00/M extra:
(Please inquire for counts).
$15,000+
$20,000+
$30,000+
$40,000+
$50,000+
$75,000+
Can select by Religion at $17.00/M extra:
(Please inquire for counts).
Catholic
Jewish
Protestant
Can select by Ailments @ $21.00/M extra:
(Please inquire for counts).
Arthritis
Diabetes
Orthopedic
Can select by Interest at $16.00/M extra:
(Please inquire for counts).
Beauty / Cosmetics
Bird Watching
Career Improvement
Cat Owner
Children's Interest
Collectibles (General, Coins,
Stamps, etc)
Cooking (Baking, Gourmet, Low-Fat)
Crafts
Diet / Weight Loss
Dog Owner
Gardening
Grandparents / Grandchildren
Health
Magazines
Natural Foods
Personal Investing
Reading (Health, Entertainment,
Religious, Romance)
Travel (Cruise, Domestic,
International)
Walking
Can select by Customer Age at $15.00/M extra:
(Please inquire for counts).
Customer Age 25+
Customer Age 35+
Customer Age 45+
Customer Age 55+
Customer Age 65+
Customer Age 75+
Can select by Voter Party at $15.00/M extra:
(Please inquire for counts).
Democratic
Republican
Usage:
Carol Wright Sales
Disabled American Veterans
Dr. Leonard's Health Products
St. Jude Children's Hospital
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
LIFTBASE CONSUMER MASTERFILE: APPAREL
ESSENCE MAGAZINE & ENHANCED
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com