| 749,209 | Total Universe | $110.00/M |
| 67,598 | May'17 Buyers | $131.00/M |
| 196,357 | Mar'17-May'17 Buyers | $126.00/M |
| 317,996 | Dec'16-May'17 Buyers | $121.00/M |
| 481,413 | 12 Month Buyers | $115.00/M |
| 80,293 | 3 Month Catalog Requestor | $ 65.00/M |
| Publisher Rate | $ 75.00/M |
| Fundraising Offers | $ 75.00/M |
This database combines the buyers from the Paula Young & Especially Yours catalogs which feature quality wigs & hair accessories for the style-conscious woman.
The Paula Young/Especially Yours Masterfile has
been enhanced with the Liftengine data program
which includes Infobase, KBM and Ethnic
Technologies data. This affords mailers to take advantage of the stronger targeting on the database.
*****************FAST FACTS*******************
Average Age.................................68
Average Household Income...............$58,500
Married....................................70%
Retired....................................47%
Homeowner..................................81%
**********************************************
*Dollar select is based on average purchase
|
Can select by income at $15.00/M extra:
| (Please inquire for counts). |
| $15,000+ |
| $20,000+ |
| $30,000+ |
| $40,000+ |
| $50,000+ |
| $75,000+ |
Can select by Religion at $17.00/M extra:
| (Please inquire for counts). |
| Catholic |
| Jewish |
| Protestant |
Can select by Ailments @ $21.00/M extra:
| (Please inquire for counts). |
| Arthritis |
| Diabetes |
| Orthopedic |
Can select by Interest at $16.00/M extra:
| (Please inquire for counts). |
| Beauty / Cosmetics |
| Bird Watching |
| Career Improvement |
| Cat Owner |
| Children's Interest |
| Collectibles (General, Coins, |
| Stamps, etc) |
| Cooking (Baking, Gourmet, Low-Fat) |
| Crafts |
| Diet / Weight Loss |
| Dog Owner |
| Gardening |
| Grandparents / Grandchildren |
| Health |
| Magazines |
| Natural Foods |
| Personal Investing |
| Reading (Health, Entertainment, |
| Religious, Romance) |
| Travel (Cruise, Domestic, |
| International) |
| Walking |
Can select by Customer Age at $15.00/M extra:
| (Please inquire for counts). |
| Customer Age 25+ |
| Customer Age 35+ |
| Customer Age 45+ |
| Customer Age 55+ |
| Customer Age 65+ |
| Customer Age 75+ |
Can select by Voter Party at $15.00/M extra:
| (Please inquire for counts). |
| Democratic |
| Republican |
Usage:
| Carol Wright Sales |
| Disabled American Veterans |
| Dr. Leonard's Health Products |
| St. Jude Children's Hospital |
|
