ESPECIALLY YOURS WIGS & APPAREL BUYERS - ENHANCED

346,669Total Universe $110.00/M
24,783Jul'17 Buyers $131.00/M
77,132May'17-Jul'17 Buyers $126.00/M
155,927Feb'17-Jul'17 Buyers $121.00/M
231,63512 Month Buyers $115.00/M
34,0773 Month Catalog Requests $ 75.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.

These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordably. They are more likely to purchase from categories such as casual apparel, plus size apparel, health related, discount home and gifts, beauty and general merchandise.

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                  FAST FACTS
Average Age.................................63
Average Household Income...............$42,000
Married....................................62%
Homeowners.................................75%
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*Dollar select is based on average purchase
Can select by income at $15.00/M extra:
(Please inquire for counts).
$15,000+
$20,000+
$30,000+
$40,000+
$50,000+
$75,000+
Can select by Religion at $17.00/M extra:
(Please inquire for counts).
Catholic
Jewish
Protestant
Can select by Ailments @ $21.00/M extra:
(Please inquire for counts).
Arthritis
Diabetes
Orthopedic
Can select by Interest at $16.00/M extra:
(Please inquire for counts).
Beauty / Cosmetics
Bird Watching
Career Improvement
Cat Owner
Children's Interest
Collectibles (General, Coins,
Stamps, etc)
Cooking (Baking, Gourmet, Low-Fat)
Crafts
Diet / Weight Loss
Dog Owner
Gardening
Grandparents / Grandchildren
Health
Magazines
Natural Foods
Personal Investing
Reading (Health, Entertainment,
Religious, Romance)
Travel (Cruise, Domestic,
International)
Walking
Can select by Customer Age at $15.00/M extra:
(Please inquire for counts).
Customer Age 25+
Customer Age 35+
Customer Age 45+
Customer Age 55+
Customer Age 65+
Customer Age 75+
Can select by Voter Party at $15.00/M extra:
(Please inquire for counts).
Democratic
Republican
Usage:
Daily Word
Frank Cawood & Associates
Guideposts, A Church Corp.
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
ESSENCE MAGAZINE & ENHANCED
ESSENCE MAGAZINE SENIORS
TIME INC. AFRICAN AMERICAN MASTERFILE
DATA CONNEXX CONSUMER MASTERFILE
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com