| 347,477 | Total Universe | $110.00/M |
| 34,886 | May'17 Buyers | $131.00/M |
| 106,111 | Mar'17-May'17 Buyers | $126.00/M |
| 161,138 | Dec'16-May'17 Buyers | $121.00/M |
| 229,641 | 12 Month Buyers | $115.00/M |
| 36,869 | 3 Month Catalog Requests | $ 75.00/M |
| Publisher Rate | $ 75.00/M |
| Fundraiser Rate | $ 75.00/M |
The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.
These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordably. They are more likely to purchase from categories such as casual apparel, plus size apparel, health related, discount home and gifts, beauty and general merchandise.
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FAST FACTS
Average Age.................................63
Average Household Income...............$42,000
Married....................................62%
Homeowners.................................75%
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*Dollar select is based on average purchase
|
Can select by income at $15.00/M extra:
| (Please inquire for counts). |
| $15,000+ |
| $20,000+ |
| $30,000+ |
| $40,000+ |
| $50,000+ |
| $75,000+ |
Can select by Religion at $17.00/M extra:
| (Please inquire for counts). |
| Catholic |
| Jewish |
| Protestant |
Can select by Ailments @ $21.00/M extra:
| (Please inquire for counts). |
| Arthritis |
| Diabetes |
| Orthopedic |
Can select by Interest at $16.00/M extra:
| (Please inquire for counts). |
| Beauty / Cosmetics |
| Bird Watching |
| Career Improvement |
| Cat Owner |
| Children's Interest |
| Collectibles (General, Coins, |
| Stamps, etc) |
| Cooking (Baking, Gourmet, Low-Fat) |
| Crafts |
| Diet / Weight Loss |
| Dog Owner |
| Gardening |
| Grandparents / Grandchildren |
| Health |
| Magazines |
| Natural Foods |
| Personal Investing |
| Reading (Health, Entertainment, |
| Religious, Romance) |
| Travel (Cruise, Domestic, |
| International) |
| Walking |
Can select by Customer Age at $15.00/M extra:
| (Please inquire for counts). |
| Customer Age 25+ |
| Customer Age 35+ |
| Customer Age 45+ |
| Customer Age 55+ |
| Customer Age 65+ |
| Customer Age 75+ |
Can select by Voter Party at $15.00/M extra:
| (Please inquire for counts). |
| Democratic |
| Republican |
Usage:
| Daily Word |
| Frank Cawood & Associates |
| Gerber Life Insurance - GL |
| Guideposts, A Church Corp. |
| Jessica London |
|
