| 375,318 | Total Universe | $110.00/M |
| 22,804 | Feb'20 Buyers | $131.00/M |
| 79,477 | Dec'19-Feb'20 Buyers | $126.00/M |
| 142,241 | Sep'19-Feb'20 Buyers | $121.00/M |
| 233,863 | 12 Month Buyers | $115.00/M |
| Publisher Rate | $ 75.00/M |
| Fundraiser Rate | $ 75.00/M |
The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest mail order Wig company.
Customers in Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living, moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.
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FAST FACTS
Average Age.................................68
Average Household Income...............$60,002
Married....................................70%
Retired....................................47%
Homeowner..................................81%
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|
Can select by income at $15.00/M extra:
| (Please inquire for counts). |
| $15,000+ |
| $20,000+ |
| $30,000+ |
| $40,000+ |
| $50,000+ |
| $75,000+ |
Can select by Religion at $17.00/M extra:
| (Please inquire for counts). |
| Catholic |
| Jewish |
| Protestant |
Can select by Ailments @ $21,00/M extra:
| (Please inquire for counts): |
| Arthritis |
| Diabetes |
| Orthopedic |
Can select by Interest at $16.00/M extra:
| (Please inquire for counts). |
| Beauty / Cosmetics |
| Bird Watching |
| Career Improvement |
| Cat Owner |
| Children's Interest |
| Collectibles (General, Coins, |
| Stamps, etc) |
| Cooking (Baking, Gourmet, Low-Fat) |
| Crafts |
| Diet / Weight Loss |
| Dog Owner |
| Gardening |
| Grandparents / Grandchildren |
| Health |
| Magazines |
| Natural Foods |
| Personal Investing |
| Reading (Health, Entertainment, |
| Religious, Romance) |
| Travel (Cruise, Domestic, |
| International) |
| Walking |
Can select by Customer Age at $15.00/M extra:
| (Please inquire for counts). |
| Customer Age 25+ |
| Customer Age 35+ |
| Customer Age 45+ |
| Customer Age 55+ |
| Customer Age 65+ |
| Customer Age 75+ |
Can select by Voter Party at $15.00/M extra:
| (Please inquire for counts). |
| Democratic |
| Republican |
|
