PAULA YOUNG BUYERS - ENHANCED

412,457Total Universe $110.00/M
31,055Jul'17 Buyers $131.00/M
87,749May'17-Jul'17 Buyers $126.00/M
156,275Feb'17-Jul'17 Buyers $121.00/M
257,30312 Month Buyers $115.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest mail order Wig company.

Customers in Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living, moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.

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                   FAST FACTS
Average Age.................................68
Average Household Income...............$50,000
Married....................................70%
Retired....................................47%
Homeowner..................................81%
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Can select by income at $15.00/M extra:
(Please inquire for counts).
$15,000+
$20,000+
$30,000+
$40,000+
$50,000+
$75,000+
Can select by Religion at $17.00/M extra:
(Please inquire for counts).
Catholic
Jewish
Protestant
Can select by Ailments @ $21,00/M extra:
(Please inquire for counts):
Arthritis
Diabetes
Orthopedic
Can select by Interest at $16.00/M extra:
(Please inquire for counts).
Beauty / Cosmetics
Bird Watching
Career Improvement
Cat Owner
Children's Interest
Collectibles (General, Coins,
Stamps, etc)
Cooking (Baking, Gourmet, Low-Fat)
Crafts
Diet / Weight Loss
Dog Owner
Gardening
Grandparents / Grandchildren
Health
Magazines
Natural Foods
Personal Investing
Reading (Health, Entertainment,
Religious, Romance)
Travel (Cruise, Domestic,
International)
Walking
Can select by Customer Age at $15.00/M extra:
(Please inquire for counts).
Customer Age 25+
Customer Age 35+
Customer Age 45+
Customer Age 55+
Customer Age 65+
Customer Age 75+
Can select by Voter Party at $15.00/M extra:
(Please inquire for counts).
Democratic
Republican
Usage:
Haband Company
Old Pueblo Traders
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
DATA CONNEXX CONSUMER MASTERFILE
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com