FAMILY HANDYMAN BOOK BUYERS

115,263Active U.S. Buyers $110.00/M
11,858Jun'17-Aug'17 Buyers+$ 14.00/M
55,873Mar'17-Aug'17 Buyers+$ 9.00/M
Fundraiser/Non-Profit $ 75.00/M
Catalog Rate $ 80.00/M
Trusted Media Brands, Inc. (formerly Reader's Digest) is now offering the acclaimed Family Handyman book buyers. Mailers have an opportunity to select from The Family Handyman home improvement, home repair, or other project oriented books which help make their projects easy to understand and easy to complete.

*****************Fast Facts*******************
Average Age.................................61
Average Income.........................$59,700
**********************************************

Book Segment Definitions:

Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.

Paid: Consumers who have made a payment within the requested recency

Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.

New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.

This file has been enhanced with Lift Engine data to offer additional segmentation for better targeting.

(Formerly Reiman Publications DIY Book Buyers.)
Usage:
Consumer Reports
Do It Yourself Magazine
Popular Mechanics Magazine
Popular Woodworking
This Old House Ventures, LLC
Related LGM Lists:
POPULAR WOODWORKING MAGAZINE
TEN: THE ENTHUSIAST NETWORK HOME IMPROVEMENT M/F
FRANK CAWOOD & ASSOCIATES DO-IT-YOURSELF BOOK BUYERS
LIFTBASE CONSUMER MASTERFILE
THIS OLD HOUSE MAGAZINE & ENHANCED
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Mary Louie; mary.louie@lakegroupmedia.com