ELSEVIER HEALTHCARE PROFESSIONALS MASTERFILE

965,003Total Buyers/Subscribers $145.00/M
9,3433 Month Hotline+$ 15.00/M
21,4246 Month Hotline+$ 10.00/M
6,764,412Medical Professionals $115.00/M
66,017Canadian Addresses $170.00/M
Fundraising Rate $ 85.00/M
(Formerly:  Elsevier Saunders And Mosby Direct Response File)
(Formerly:  Elsevier Health Sciences Masterfile)

As the world's leading publisher of healthcare information, Elsevier serves more than 20 million allied health professionals, medical researchers, pharmaceutical companies, hospitals, research institutions and students. This highly responsive audience of medical, nursing and health professionals have purchased books, professional references, journal subscriptions, CD ROM's, educational textbooks and videos related to their current active practice area.

Elsevier is a world-leading publisher of medical information products and services. Working in partnership with the global health community, Elsevier publishes electronic and print versions of journals, monographs, textbooks and reference works, in addition to offering a suite of innovative electronic products.  They serve the more than 20 million allied health professionals, students, medical researchers, pharmaceutical companies, hospitals, and research institutions.

The world's premier names in healthcare publishing - Saunders, Mosby, Churchill Livingstone, and Hanley & Belfus - are all part of Elsevier and are dedicated to meeting the information needs of health care professionals.

Elsevier publishes across the whole range of the health care spectrum: student textbooks in medicine, nursing, and most other health professions; review books for exams, boards, and certifications; comprehensive reference textbooks for specialist practitioners; and manuals and handbooks for professionals. Elsevier publishes many of the flagship titles that define specialties.

Elsevier's mission is to advance medicine by delivering superior education, reference information and decision support tools to doctors, nurses, health practitioners, and students.  By delivering this world-class information and innovative tools to practitioners, educators, students, and researchers, Elsevier helps them increase their productivity and effectiveness.

These highly responsive physicians, nurses, and other health professionals have demonstrated a propensity to purchase a variety of products and services.  They are looking to advance not only their knowledge, but also their practice.

Can select by Specialty at $25.00/M extra:
132,256Internal Medicine
58,214Surgery
59,174Family Medicine
53,429Pediatrics
1,709,964RN
27,544Radiology
40,326Obstetrics/Gynecology
23,744Anesthesiology
22,053Psychiatry
19,580Emergency Medicine
527,256LPN/LVN
14,615Pathology
12,251Ophthalmology
9,661Otolaryngology
9,950Dermatology
8,346Urology
7,325Physical Medicine/Rehabilitation
Can select by Profession at $25.00/M extra:
473,361Physician
231,939Student
187,943Other Health Professional
2,242,494Nurse
Can select by Product Interest at $25.00/M extra:
60,166Dental
3,114Health Related Professional
225,769Medical
511,911Nursing
95,536Veterinary
Can select by Product Specialty at $25.00/M extra:
3,034Advanced Cardiac Life Support (ACLS)
4,118Allergy
19,241Anatomy
24,989Anesthesia/Anesthesiology/Pain
Management
824Athletic Training
741Biochemistry
3,851CAM/Massage
25,917Cardiology/Cardiothoracic
4,696Chiropractic
237Cell Biology
1,351Clinical Lab Sciences
7,836Complementary Medicine
23,078Critical Care
32,934Dermatology
7,934Electrocardiography
944Embryology
31,514Emergency Medicine
10,620Emergency Medical Services
4,751Endocrinology
1,839Epidemiology
17,123Family Practice
11,957Gastroenterology
850Genetics
3,561Geriatrics
8,026Health Information Management
4,635Hematology
1,019Hepatology
557Histology
10,322Imaging Technology/Ultrasonography
3,448Immunology
2,718Infection Control
10,906Infectious Disease
30,593Internal Medicine
1,042Microbiology/Molecular Biology
6,366Nephrology
25,627Neurology
5,369Neurosurgery
4,158Nutrition
9,817OB/GYN
1,499Occupational Medicine/Health
17,902Oncology
15,848Ophthalmology
4,468Optometry
12,746Orthopedics
10,284Otolaryngology
1,009Palliative Medicine
17,510Pathology
39,175Pediatrics
9,273Perinatology/Neonatology
2,728Pharmacology
781Pharmacy Technology
7,913Physical Medicine & Rehabilitation
3,058Physiology
5,689Podiatry
960Preventive Medicine
18,296Primary Care
12,165Psychiatry
11,448Pulmonary Medicine/Respiratory
21,770Radiology
3,797Rheumatology
633Speech and Hearing
13,109Sports Medicine
21,153Surgery
7,843Urology
Can select by Order Channel at $25.00/M extra:
591,850Direct Mail
858Conferences
196,195Internet
Usage:
American College Sports Medicine
American Diabetes Assn
American Health Info Mgmt Assn
American Inst For Cancer Research
Journal Watch
New England Journal Of Medicine
For list recommendations, contact:
Danny Grubert; danny.grubert@lakegroupmedia.com
To place an order, contact:
Jinelle Cruz; jinelle.cruz@lakegroupmedia.com