RODALE, INC. COOKBOOK BUYERS

293,24324 Mos U.S. Book Buyers $110.00/M
153,51912 Mos U.S. Book Buyers $110.00/M
12,968Oct'17 Book Buyers+$ 17.00/M
41,4443 Mos Book Buyers+$ 12.00/M
92,1916 Mos Book Buyers+$ 6.00/M
141,42412 Mos $30+ Book Buyers+$ 16.00/M
39,0463 Mos Paid Book Buyers+$ 22.00/M
87,9926 Mos Paid Book Buyers+$ 16.00/M
2,678L24M Canadian Book Buyers $115.00/M
Cookbook (All Orders)+$ 6.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Rodale Inc.'s cookbook collection focuses on bringing their readers recipes that are healthy and nutritious while still being appetizing to the discretionary palate. Comfort Cooking, Healthy Cooking, and Weight Loss Cooking are the largest categories of interest for these buyers. In addition to cooking, these buyers have an interest in natural foods, fashion, travel, community charities, crafts, reading, gardening, decorating, and online services.


 ************** Fast Facts *****************
 Average Age..............................66
 Average Income......................$50,800
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Additional food/cooking related enhancements available through the Rodale Masterfile:
 Gourmet Cooking
 Low Fat Cooking
 Vegetarian Cooking
 Wine
Can select by book categories (24 Month Buyers) at $6.00/M extra:
207,522Comfort Cooking
4,665Healthy Cooking
6,328Weight Loss Cooking
Usage:
Cook's Country
Cook's Illustrated
Food Network Magazine
Frank Cawood & Associates
Meredith Corporation
Weight Watchers Magazine
Related LGM Lists:
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
LIFTBASE CONSUMER MASTERFILE
TRUSTED MEDIA BRANDS, INC. - COOKING MASTERFILE
TASTE OF HOME COOKBOOK BUYERS
OXMOOR HOUSE SOUTHERN LIVING COOKBOOK BUYERS
OXMOOR HOUSE TRADITIONAL COOKING MASTERFILE
COOKING LIGHT MAGAZINE & ENHANCED
SOUTHERN LIVING MAGAZINE & ENHANCED
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com