RODALE, INC. COOKBOOK BUYERS

260,23624 Mos U.S. Book Buyers $110.00/M
107,09912 Mos U.S. Book Buyers $110.00/M
1,425Apr'18 Book Buyers+$ 17.00/M
7,6633 Mos Book Buyers+$ 12.00/M
20,7446 Mos Book Buyers+$ 6.00/M
99,94512 Mos $30+ Book Buyers+$ 16.00/M
6,3713 Mos Paid Book Buyers+$ 22.00/M
18,9516 Mos Paid Book Buyers+$ 16.00/M
2,647L24M Canadian Book Buyers $115.00/M
Cookbook (All Orders)+$ 6.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Rodale Inc.'s cookbook collection focuses on bringing their readers recipes that are healthy and nutritious while still being appetizing to the discretionary palate. Comfort Cooking, Healthy Cooking, and Weight Loss Cooking are the largest categories of interest for these buyers. In addition to cooking, these buyers have an interest in natural foods, fashion, travel, community charities, crafts, reading, gardening, decorating, and online services.


 ************** Fast Facts *****************
 Average Age..............................66
 Average Income......................$50,800
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Additional food/cooking related enhancements available through the Rodale Masterfile:
 Gourmet Cooking
 Low Fat Cooking
 Vegetarian Cooking
 Wine
Can select by book categories (24 Month Buyers) at $6.00/M extra:
166,469Comfort Cooking
4,447Healthy Cooking
2,801Weight Loss Cooking
Usage:
Bottom Line, Inc.
Cook's Country
Cook's Illustrated
Food Network Magazine
Frank Cawood & Associates
Related LGM Lists:
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
LIFTBASE CONSUMER MASTERFILE
TRUSTED MEDIA BRANDS - COOKING MASTERFILE
TASTE OF HOME COOKBOOK BUYERS
OXMOOR HOUSE SOUTHERN LIVING COOKBOOK BUYERS
OXMOOR HOUSE TRADITIONAL COOKING MASTERFILE
COOKING LIGHT MAGAZINE & ENHANCED
SOUTHERN LIVING MAGAZINE & ENHANCED
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com