RODALE, INC. ACTIVE SENIORS MASTERFILE

2,721,870Active US Subs/Book Buyer $110.00/M
104,311Oct'17 Seniors+$ 17.00/M
284,0633M Seniors+$ 12.00/M
569,5666M Seniors+$ 6.00/M
1,632,218Seniors (Age 50+)+$ 11.00/M
(All Orders)
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. Also included in these enhancements is data from the Rodale, Inc. direct mail survey responders which add another dimension to this overlay.  By combining Rodale's RFM data with these enhancements, Rodale, Inc. gives mailers the opportunity to target their true prospects who already reside within this powerful database.

Rodale, Inc. has selected all customers age 50+ to be considered as one of their active seniors. They are interested in many topics covered in Rodale's editorials, full of life, and are strong direct mail responders. Prospects are selectable by our predetermined Seniors Master or through more detailed selections across the database.

Seniors Master - includes senior related book buyers; grandparents lifestyle interest; 1st/2nd retired occupation,; age 50+

**Selectable by individual title - see separate data cards**
Related LGM Lists:
READER'S DIGEST MAGAZINE & ENHANCED
FRANK CAWOOD & ASSOCIATES MASTERFILE
FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE
SMITHSONIAN OVER 50
LIFTBASE CONSUMER MASTERFILE
TIME INC. SENIORS MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com