| 14,117 | Active Subscribers | $110.00/M |
| 13,502 | Total Expires | $ 80.00/M |
| Non-Competitive Catalog | $ 90.00/M |
| Charitable Fundraiser | $ 85.00/M |
Fly Tyer subscribers are avid, serious participants in one of the fastest growing aspects of the upscale sport of fly fishing. These are eager consumers of new and innovative merchandise that pertains to their love of this sport.
The Fly Tyer profile shows that these subscribers will not hesitate to spend top dollar for fly-fishing related items. The majority of these subscribers are married, appreciate craftsmanship and have a passion for collecting gadgets.
************** Fast Facts *****************
Average age............................53.3
Average household income...........$107,000
Average net worth................ $824,700
College educated/post graduate degree...84%
Ordered thru phone/mail/internet in the
last 12 mos..........................94.1%
Average amount spent on phone/mail/internet
purchase............................$1,200
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Usage:
| Earth Sun Moon Trading Co. |
| Feather-Craft Fly Fishing |
| Fly Fisherman |
| Game & Fish Publications |
| Trout Unlimited |
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