WORKING MOTHER

86,483Active Subscribers $110.00/M
4,769July'17 H/L Subs+$ 20.00/M
12,796May'17-July'17 H/L Subs+$ 15.00/M
22,048Feb'17-July'17 H/L Subs+$ 6.00/M
Fundraiser Rate $ 80.00/M
Catalog Rate $ 85.00/M
Working Mother, owned by Bonnier Corporation, understands the confident, career-committed mom. In each and every issue, the message is focused on the art of making it work: helping her balance herself, her career and most importantly, her family. Over 1/3 of all mothers are successful, productive members of the U.S.Workforce, which allows them even greater purchasing power than their at home counterparts. Working Mother subscribers are decision makers in the home and in the office, which makes them ideal prospects for an array of direct mail offers such as fashion, children's merchandise and services, insurance and memberships, technology, travel, consumer and household goods, business merchandise, fundraisers and non-profit organizations.

Working Mother has revolutionized the workplace, let it revolutionize your mail plan by helping you reach one of the fastest growing and most influential groups of female consumers.

 ************** Fast Facts *****************  
 Median Age...............................38  
 Median HH Income....................$60,000  
 College Educated........................62%  
 Have child/children under 6.............40%
 Have child/children 6 - 11..............40%
 Have child/children 12 and older........40%
 Average number of children................2
 Average age of children in HH.......9 years
 Own their home..........................70%
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Related LGM Lists:
NATIONAL ASSOCIATION FOR FEMALE EXECUTIVES (NAFE)
GERBER BABIES
LIFTBASE CONSUMER MASTERFILE
For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Allison McKinnon; allison.mckinnon@lakegroupmedia.com