| 15,970 | Active Subscribers | $110.00/M |
| 21,925 | Total Expires | $ 80.00/M |
| Non-Competitive Catalog | $ 90.00/M |
| Charitable Fundraiser | $ 85.00/M |
American Angler's subscribers look to the fastest-growing title in the upscale fly-fishing market for information on angling techniques, fly tying, fishing destinations, and equipment.
They are outdoors enthusiasts and avid catalog buyers who respond well and have a keen appreciation of top-quality and unique merchandise.
************** Fast Facts *****************
Average age............................52.9
Average household income...........$117,100
Average net worth..................$637,800
Married.................................85%
College educated........................86%
Ordered thru phone/mail/internet in the
last 12 mos............................89%
Average amount spent on phone/mail/internet
purchase............................$1,200
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Usage:
| Anglers Journal |
| Bass Pro Shops Inc. |
| Earth Sun Moon Trading Co. |
| Fly Fisherman |
| Fly Rod & Reel |
| Fly Shop, The |
| Frontier Anglers |
| Game & Fish Publications |
| Northwest Fly Fishing |
| NW/SW/Eastern Fly Fishing |
| Trout Unlimited |
| Yellowstone Park Foundation |
|
