American Angler's subscribers look to the fastest-growing title in the upscale fly-fishing market for information on angling techniques, fly tying, fishing destinations, and equipment.
They are outdoors enthusiasts and avid catalog buyers who respond well and have a keen appreciation of top-quality and unique merchandise.
************** Fast Facts *****************
Average age............................52.9
Average household income...........$117,100
Average net worth..................$637,800
Married.................................85%
College educated........................86%
Ordered thru phone/mail/internet in the
last 12 mos............................89%
Average amount spent on phone/mail/internet
purchase............................$1,200
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