RODALE, INC. FAMILY MASTERFILE

1,943,325Active US Subs/Book Buyer $110.00/M
197,194Mar'18 Subs/Book Buyers $ 17.00/M
420,4453 Mos Subs/Book Buyers+$ 12.00/M
827,1856 Mos Subs/Book Buyers+$ 6.00/M
34,3993 Mos COAs+$ 16.00/M
409,4696 Mos Expires $ 50.00/M
857,47612 Mos Expires $ 50.00/M
Presence of Child Select
(All Orders)+$ 11.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. Also included in these enhancements is data from the Rodale, Inc. direct mail survey responders which add another dimension to this overlay.  By combining Rodale's RFM data with these enhancements, Rodale, Inc. gives mailers the opportunity to target their true prospects who already reside within this powerful database.

With the use of the data available, Rodale, Inc. has identified customers that are family oriented and have children or grandchildren. They can be reached by selecting our Families Masterfile or through more detailed selections.

 *************** Fast Facts*****************
 Average Age..............................53
 Average Income......................$65,700
 *******************************************

Additional Counts:  
 
Child's Age Range (3 month counts):
Girls                            
   5,371  Age 0-2                      
   7,491  Age 3-5                        
  18,171  Age 6-10                      
  20,703  Age 11-15                      
  20,429  Age 16-17                  
Boys                
   5,271  Age 0-2  
   7,483  Age 3-5  
  17,874  Age 6-10  
  23,190  Age 11-15
  23,946  Age 16-17
Unknown              
  36,187  Age 0-2    
  34,778  Age 3-5    
  62,118  Age 6-10  
  48,083  Age 11-15  
  30,080  Age 16-17  
All                  
  36,739  Age 0-2    
  37,632  Age 3-5    
  73,684  Age 6-10  
  66,505  Age 11-15  
  54,961  Age 16-17  
                                             
  19,137  3 Month MOB Teen Fashion
  88,164  3 Month MOB Children's Merchandise
  48,475  3 Month Children's Apparel Buyers
 149,619  3 Month Children's Product buyers
  71,835  3 Month Toy Buyers
  62,043  3 Month Grandchildren

Families Master - includes parenting book buyers; child, parenting, grandparents lifestyle interest, children's video buyers; children's products, child indicator lifestyle data.

**Selectable by individual title - see separate data cards**
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
PEOPLE KIDS
REAL SIMPLE KIDS
TIME KIDS
MEREDITH FAMILIES MASTERFILE (FRMLY TIME INC.)
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com