RODALE, INC. FAMILY MASTERFILE

2,207,467Active US Subs/Book Buyer $110.00/M
126,642May'17 Subs/Book Buyers $ 17.00/M
363,8953 Mos Subs/Book Buyers+$ 12.00/M
706,8486 Mos Subs/Book Buyers+$ 6.00/M
33,9923 Mos COAs+$ 16.00/M
300,4436 Mos Expires $ 50.00/M
847,68612 Mos Expires $ 50.00/M
Presence of Child Select
(All Orders)+$ 11.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. Also included in these enhancements is data from the Rodale, Inc. direct mail survey responders which add another dimension to this overlay.  By combining Rodale's RFM data with these enhancements, Rodale, Inc. gives mailers the opportunity to target their true prospects who already reside within this powerful database.

With the use of the data available, Rodale, Inc. has identified customers that are family oriented and have children or grandchildren. They can be reached by selecting our Families Masterfile or through more detailed selections.

 *************** Fast Facts*****************
 Average Age..............................53
 Average Income......................$65,700
 *******************************************

Additional Counts:  
 
Child's Age Range (3 month counts):
Girls                            
   5,584  Age 0-2                      
   8,106  Age 3-5                        
  16,014  Age 6-10                      
  20,247  Age 11-15                      
  18,779  Age 16-17                  
Boys                
   5,828  Age 0-2  
   8,436  Age 3-5  
  16,858  Age 6-10  
  22,179  Age 11-15
  19,886  Age 16-17
Unknown              
  26,892  Age 0-2    
  30,168  Age 3-5    
  53,550  Age 6-10  
  51,316  Age 11-15  
  27,759  Age 16-17  
All                  
  28,107  Age 0-2    
  34,064  Age 3-5    
  63,116  Age 6-10  
  68,421  Age 11-15  
  48,572  Age 16-17  
                                             
  16,834  3 Month MOB Teen Fashion
  78,215  3 Month MOB Children's Merchandise
  44,715  3 Month Children's Apparel Buyers
 141,907  3 Month Children's Product buyers
  71,072  3 Month Toy Buyers
  77,200  3 Month Grandchildren

Families Master - includes parenting book buyers; child, parenting, grandparents lifestyle interest, children's video buyers; children's products, child indicator lifestyle data.

**Selectable by individual title - see separate data cards**
Usage:
Highlights For Children
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
PEOPLE KIDS
REAL SIMPLE KIDS
TIME KIDS
TIME INC. FAMILIES MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com