ESPECIALLY YOURS WIGS & APPAREL BUYERS

315,669Total Universe $110.00/M
13,445Aug'19 Buyers $131.00/M
50,740Jun'19-Aug'19 Buyers $126.00/M
114,085Mar'19-Aug'19 Buyers $121.00/M
192,56512 Month Buyers $115.00/M
2,695Catalog Requestor $ 65.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.

These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordable. They are more likely to purchase from categories such as casual apparel, plus size apparel, health related, discount home and gifts, beauty and general merchandise.

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                  FAST FACTS
Average Age.................................63
Average Household Income...............$49,337
Married....................................62%
Homeowners.................................75%
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Especially Yours customers have been identified to have a well above average propensity to spend in the following categories:

 - Collectibles
 - Health & Wellness
 - Low & Mid Ticket Gifts & Merchandise
 - Magazine Subscriptions
 - Mid Ticket Women's Apparel
 - Non-Profit/Fundraising
 - Vitamins & Supplements

*Dollar select is based on average purchase.
Usage:
Complements
Essence Magazine
Essentials
K.Jordan
Masseys
United Negro College Fund
Vogue Magazine
Related LGM Lists:
AFRICAN AMERICAN CREDIT APPLICANTS
LIFTBASE CONSUMER MASTERFILE
LIFTBASE CONSUMER MASTERFILE: APPAREL
ESSENCE MAGAZINE & ENHANCED
ESSENCE MAGAZINE SENIORS
DATA CONNEXX CONSUMER MASTERFILE
NOZA AFRICAN AMERICAN DONORS
THE LOOK CATALOG BUYERS
For list recommendations, contact:
Jim Gallagher; jim.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com