ESPECIALLY YOURS WIGS & APPAREL BUYERS

346,669Total Universe $110.00/M
24,783Jul'17 Buyers $131.00/M
77,132May'17-Jul'17 Buyers $126.00/M
155,927Feb'17-Jul'17 Buyers $121.00/M
231,63512 Month Buyers $115.00/M
34,0773 Month Catalog Requestor $ 65.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.

These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordable. They are more likely to purchase from categories such as casual apparel, plus size apparel, health related, discount home and gifts, beauty and general merchandise.

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                  FAST FACTS
Average Age.................................63
Average Household Income...............$42,000
Married....................................62%
Homeowners.................................75%
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Especially Yours customers have been identified to have a well above average propensity to spend in the following categories:

 - Collectibles
 - Health & Wellness
 - Low & Mid Ticket Gifts & Merchandise
 - Magazine Subscriptions
 - Mid Ticket Women's Apparel
 - Non-Profit/Fundraising
 - Vitamins & Supplements

*Dollar select is based on average purchase.
Usage:
Anthony Richards
Complements
Daily Word
Essence Magazine
Essentials
Harriet Carter Gifts
Jessica London
LiveOps, Inc.
Masseys
Roaman's Mail Order
Time for Me
Touch Of Class
United Negro College Fund
Vogue Magazine
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
LIFTBASE CONSUMER MASTERFILE: APPAREL
ESSENCE MAGAZINE & ENHANCED
ESSENCE MAGAZINE SENIORS
TIME INC. AFRICAN AMERICAN MASTERFILE
DATA CONNEXX CONSUMER MASTERFILE
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com