POWDER

15,688Active U.S. Subscribers $110.00/M
2,4306 Month Hotline Subs+$ 6.00/M
3,06812 Month Expires $ 85.00/M
Non-Competitive Catalog $ 80.00/M
Fundraiser Rate $ 75.00/M
Published by TEN - The Enthusiast Network (formerly Source Interlink Media).

POWDER is a ski magazine that truly embodies the soul, attitude and energy of snow skiing. Fantastic coverage of extreme and powder skiing make this publication indispensable for the expert skier looking to take their abilities to the next level. Each issue includes top-notch instructional pieces, equipment reviews, and travel and vacation reports. From dissecting the steepest, most technical first descents, to lofting big air, POWDER transports readers with award-winning photography and engaging articles that take them to the top of the mountain.

POWDER subscribers are a diverse group but they have one thing in common: they are skiers, not just people who ski. For them, the season doesn't start or end with the turning of the bull wheels. New gear isn't unwrapped on Christmas day; it's bought early and replenished frequently. Whether it's the boards on their feet or the clothing on their back, these skiers forge an intimate relationship with their equipment, as sad to see it wear out as they are excited to try the new version. POWDER Magazine to connects with this community because they were started by skiers, and is still run by skiers today.

 ************** Fast Facts *****************
 Median Age...............................32
  18 & younger...........................13%
  18-24..................................18%
  25-34..................................27%
  35-44..................................20%
  45-54..................................15%
  55 & older..............................7%
 Median Household Income.............$74,500
 Advanced/Expert/Pro Skier...............95%
 Average # of years skiing................23
 Average # of days skied per season.......40
 Plan to buy skis/boots in the next          
  12 months..............................48%
 Plan to buy ski apparel in the next        
  12 months..............................58%
 Took overnight ski trip in past year....90%
 Avg # of ski trips taken in last year...3.5
 Avg # of days per trip..................4.2
 Other Athletic Interest:
  Hiking.................................71%
  Mountain biking........................62%
  Camping................................61%
  Running/Jogging........................45%
  Canoeing/Kayaking......................36%
  Climbing...............................28%
  Snowboarding...........................19%
  *******************************************
Usage:
Red Bulletin
Related LGM Lists:
TRANSWORLD SNOWBOARDING
For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Allison McKinnon; allison.mckinnon@lakegroupmedia.com