RODALE, INC. MASTERFILE

2,680,821Active US Subs/Book Buyer $110.00/M
178,495Aug'18 Subs/Book Buyers+$ 17.00/M
516,3723M Subs/Book Buyers+$ 12.00/M
1,009,8156M Subs/Book Buyers+$ 6.00/M
1,937,60212M Subs/Book Buyers
51,7873M COA Subs+$ 16.00/M
427,1763M Paid Subs/Book Buyers+$ 22.00/M
166,2293M DTP Subs/Book Buyers+$ 23.00/M
90,1703M Renewals Subs+$ 28.00/M
478,3383M Expire Subs $ 50.00/M
529,6956M Expire Subs $ 50.00/M
50,759Active Canadian Sub/Buyer $115.00/M
5,1186M Canadian Expire Subs $ 60.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

Specialty Masterfiles have been derived from this database and combine transactional data.

 ************** Fast Facts *****************
 Average Age..............................51
 Average Income......................$78,954
 Married.................................51%
 Homeowners..............................52%
 Attended/Graduated College..............50%
 A & B Nielson Counties..................63%
 *******************************************

Available Specialty Masterfiles (inquire for details):

Cooking Masterfile - includes cook book buyers, culinary, gourmet, low fat, general, vegetarian cooking, wine enhancements, and healthy cooking

Families Masterfile - includes parenting book buyers; child parenting, grandparents lifestyle interest, children's video, buy children's products, child indicator lifestyle data

Garden Masterfile - includes Garden Book Buyers, gardening membership, bird watching, flower gardening, garden interest, garden magazines lifestyle interests, and former subscribers to Rodale's Organic Life Magazine.

Outdoor Masterfile - includes camping / hiking, fishing, hunting / shooting, water sports lifestyle interests.

Pets Masterfile - includes pet book buyers; pet membership; cat, dog, other pet owners lifestyle interest.

Seniors Masterfile - includes senior related book buyers; grandparents lifestyle interest; 1st/2nd retired occupation; age 50+

Sports Masterfile - includes sports & fitness book buyers;  Bicycling and Runners World magazines; Bicycling and Running members; Bicycling, Running and Mountain Bike event participants; bike/mountain bike, running/jogging, scuba, snow/ski participant, tennis lifestyle interests; sporting goods retail sub types

Travel Masterfile - includes cruise, RV, family domestic or foreign travel interest.

**Selectable by individual title - see separate datacards
Usage:
AARP
Guideposts, A Church Corp.
National Mail Marketing
New Jersey Monthly
Related LGM Lists:
RODALE, INC. BOOK BUYERS ENHANCED MASTERFILE
FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS
NUTRITION ACTION HEALTHLETTER U.S. SUBSCRIBERS
FRANK CAWOOD & ASSOCIATES MASTERFILE
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
BICYCLING MASTERFILE
NUTRITION ACTION ENHANCED MASTERFILE
LIFTBASE CONSUMER MASTERFILE
RODALE, INC. MAGAZINES ENHANCED MASTERFILE
MEREDITH MAGAZINES ENHANCED MASTERFILE (FRMLY TIME INC)
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com