RODALE, INC. MASTERFILE

2,721,870Active US Subs/Book Buyer $110.00/M
202,293Oct'17 Subs/Book Buyers+$ 17.00/M
493,3343M Subs/Book Buyers+$ 12.00/M
1,008,7106M Subs/Book Buyers+$ 6.00/M
78,9773M COAs+$ 16.00/M
475,6183M Paid Subs/Book Buyers+$ 22.00/M
212,3393M DTP Subs/Book Buyers+$ 23.00/M
263,6633M Renewals Subs+$ 28.00/M
602,4226M Expire Subs $ 50.00/M
1,058,44912M Expire Subs $ 50.00/M
76,248Active Canadian Sub/Buyer $115.00/M
22,67512M Canadian Expire Subs $ 60.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

Specialty Masterfiles have been derived from this database and combine transactional data, Rodale, Inc. survey data and enhanced data.  

 ************** Fast Facts *****************
 Average Age..............................51
 Average Income......................$78,954
 Married.................................51%
 Homeowners..............................52%
 Attended/Graduated College..............50%
 A & B Nielson Counties..................63%
 *******************************************

Available Specialty Masterfiles (inquire for details):

Cooking Masterfile - includes cook book buyers, culinary, gourmet, low fat, general, vegetarian cooking, wine enhancements, and healthy cooking survey data  

Diabetes Masterfile - includes Diabetes book buyers and Diabetes survey data

Families Masterfile - includes parenting book buyers; child parenting, grandparents lifestyle interest, children's video, buy children's products, child indicator lifestyle data

Garden Masterfile - includes Garden Book Buyers, gardening membership, bird watching, flower gardening, vegetable garden survey data, garden interest, garden magazines lifestyle interests, and former subscribers to Rodale's Organic Life Magazine.

Holistic Masterfile - includes alternative health book buyers, survey responders in the alternative medicine, herbs for healing, relaxation techniques, self-improvement, yoga,
organic products categories, and lifestyle elements of vegetarian cooking and natural foods.

Outdoor Masterfile - includes camping / hiking, fishing, hunting / shooting, water sports lifestyle interests and camping, backpacking, fishing, snowshoeing, hiking survey responders

Pets Masterfile - includes pet book buyers; pet membership; cat, dog, other pet owners lifestyle interest; cat, dog, other pet owner, pet care, buy products for cats or dogs survey data

Seniors Masterfile - includes senior related book buyers; grandparents lifestyle interest; 1st/2nd retired occupation,; age 50+

Sports Masterfile - includes sports & fitness book buyers;  Bicycling and Runners World magazines; Bicycling and Running members; Bicycling, Running and Mountain Bike event participants; bike/mountain bike, running/jogging, scuba, snow/ski participant, tennis lifestyle interests; cycling, mountain biking, backpacking, swimming, scuba dive, running/jogging, bike survey responders; sporting goods retail sub types

Travel Masterfile - includes cruise, RV, family domestic or foreign travel interest; foreign or cruise travel survey data

**Selectable by individual title - see separate datacards
Usage:
AARP
American Lung Association Kansas
American Master Products
Frank Cawood & Associates
Guideposts, A Church Corp.
National Mail Marketing
PAWS Chicago
Rescue Missions
Related LGM Lists:
RODALE, INC. BOOK BUYERS ENHANCED MASTERFILE
FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS
NUTRITION ACTION HEALTHLETTER U.S. SUBSCRIBERS
FRANK CAWOOD & ASSOCIATES MASTERFILE
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
BICYCLING MASTERFILE
NUTRITION ACTION ENHANCED MASTERFILE
LIFTBASE CONSUMER MASTERFILE
RODALE, INC. MAGAZINES ENHANCED MASTERFILE
RODALE'S BUYERS
TIME INC. MAGAZINES ENHANCED MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com