HEARST HEALTH MASTERFILE (FORMERLY RODALE INC)

2,847,767Active US Subs/Book Buyer $110.00/M
171,983Oct'18 Subs/Book Buyers+$ 17.00/M
744,7833M Subs/Book Buyers+$ 12.00/M
1,177,9376M Subs/Book Buyers+$ 6.00/M
2,096,25112M Subs/Book Buyers
42,3663M COA Subs+$ 16.00/M
642,4963M Paid Subs/Book Buyers+$ 22.00/M
178,0613M DTP Subs/Book Buyers+$ 23.00/M
78,4163M Renewals Subs+$ 28.00/M
153,6093M Expire Subs $ 50.00/M
569,8716M Expire Subs $ 50.00/M
51,006Active Canadian Sub/Buyer $115.00/M
4,6226M Canadian Expire Subs $ 60.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Formerly RODALE, INC. MASTERFILE

Through their leadership in direct response marketing, Hearst continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Hearst publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

Specialty Masterfiles have been derived from this database and combine transactional data.

 ************** Fast Facts *****************
 Average Age..............................51
 Average Income......................$78,954
 Married.................................51%
 Homeowners..............................52%
 Attended/Graduated College..............50%
 A & B Nielson Counties..................63%
 *******************************************

Available Specialty Masterfiles (inquire for details):

Cooking Masterfile - includes cook book buyers, culinary, gourmet, low fat, general, vegetarian cooking, wine enhancements, and healthy cooking

Families Masterfile - includes parenting book buyers; child parenting, grandparents lifestyle interest, children's video, buy children's products, child indicator lifestyle data

Garden Masterfile - includes Garden Book Buyers, gardening membership, bird watching, flower gardening, garden interest, garden magazines and lifestyle interests

Outdoor Masterfile - includes camping / hiking, fishing, hunting / shooting, water sports lifestyle interests.

Pets Masterfile - includes pet book buyers; pet membership; cat, dog, other pet owners lifestyle interest.

Seniors Masterfile - includes senior related book buyers; grandparents lifestyle interest; 1st/2nd retired occupation; age 50+

Sports Masterfile - includes sports & fitness book buyers;  Bicycling and Runners World magazines; Bicycling and Running members; Bicycling, Running and Mountain Bike event participants; bike/mountain bike, running/jogging, scuba, snow/ski participant, tennis lifestyle interests; sporting goods retail sub types

Travel Masterfile - includes cruise, RV, family domestic or foreign travel interest.

**Selectable by individual title - see separate datacards
Usage:
AARP
National Mail Marketing
New Jersey Monthly
Related LGM Lists:
HEARST BOOK BUYERS ENHANCED MF (FRMLY RODALE INC)
FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS
NUTRITION ACTION HEALTHLETTER U.S. SUBSCRIBERS
FRANK CAWOOD & ASSOCIATES MASTERFILE
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
BICYCLING MASTERFILE
NUTRITION ACTION ENHANCED MASTERFILE
LIFTBASE CONSUMER MASTERFILE
HEARST HEALTH MAGAZINES ENHANCED MF (FRMLY RODALE INC)
MEREDITH MAGAZINES ENHANCED MASTERFILE (FRMLY TIME INC)
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com