MOTHERHOOD & PEA IN THE POD - EXPECTANT & NEW MOTHER MF

12,262,633Total Buyers $125.00/M
73,105Total Prenatal+$ 25.00/M
297,8800-12 Months Old+$ 15.00/M
586,5951 Year Old Children+$ 15.00/M
794,0902 Year Old Children+$ 15.00/M
Total Postnatal+$ 15.00/M
Fundraiser Rate $ 75.00/M
(FORMERLY DESTINATION MATERNITY - EXPECTANT & NEW MOTHER MF)

Motherhood Maternity and A Pea in The Pod are the largest brands in Maternity Fashion with a market reach of 75% of all first time Moms. They offer expectant Moms affordable and high-end apparel, accessories and nursing products to help them look and feel their best.

The Motherhood & Pea in The Pod - Expectant & New Mother Masterfile consists of promotionally
responsive households with children because they have signed up for the Preggie Perks Program. Upon sign-up to this opt-in program, they have elected to receive special offers, products and services that will help them as they start or expand their families. This file consists of 100% product buyers as well.

The birth of a new baby is one of life's major milestones and new parents are some of the most approachable prospects available today - purchasers with nonstop needs and enthusiasm for the products and services that make life easier for their growing families.  

The Motherhood & Pea in The Pod Expectant & New Mother Masterfile file is selectable by child's birth month and year. This file allows marketers to reach new customers at a crucial stage where they for the first time really begin to embrace brand loyalty not only for themselves but for their families.
Usage:
Carter's Inc
Oriental Trading Company, Inc.
Related LGM Lists:
GERBER BABIES
MOM365 POSTAL
THE CUTE KID
YOUR BABY CLUB
For list recommendations, contact:
Lenny Medico; lenny.medico@data-axle.com
To place an order, contact:
Kate Dullard; kate.dullard@data-axle.com