GRAY'S SPORTING JOURNAL

18,268Active Subscribers $135.00/M
16,716Total Expires $ 85.00/M
Non-Competitive Catalog $ 90.00/M
Charitable Fundraiser $ 85.00/M
Gray's Sporting Journal explores the sophisticated outdoor adventurer's world of hunting, fishing and conservation through literature, fine sporting, photography, art and travel.  For more than 25 years, Gray's Sporting Journal has been acknowledged as the leader in the sporting field.  Each issue is dedicated to fine guns, fine rods, good dogs, pristine water and intelligent stewardship of our natural resources.

The subscribers of Gray's Sporting Journal are active, affluent men who expect nothing less than the very best.  They enjoy fishing, hunting, travel and photography.  These individuals have the discretionary income to indulge themselves in these leisure activities.

 ************** Fast Facts *****************
 Average age............................54.7
 Average household income...........$223,000
 Average net worth................$1,411,500
 Married.................................87%
 Attended college........................94%
 Professional/managerial.................76%
 Average # of years hunting...............21
 Hunted in the last 12 months............82%
 Average # of days hunted in last year....15
 Average # of years fishing...............23
 Fished in the last 12 months............89%
 Average # of days fished in last year....15
 Ordered thru phone/mail/internet......95.1%
 Average amount spent on phone/mail/internet
  purchase............................$1,900
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Usage:
Ducks Unlimited
Game & Fish Publications
Garden & Gun
Mack's Prairie Wings
National Rifle Association
Pheasants Forever
Rogue Angler
Shooting Sportsman
Sports Afield Magazine
Ugly Dog Hunting
Related LGM Lists:
ALASKA
DEER & DEER HUNTING
F+W MEDIA OUTDOORS MASTERFILE
FIELD AND STREAM
OUTDOOR LIFE
For list recommendations, contact:
Mary Louie; mary.louie@lakegroupmedia.com
To place an order, contact:
Sabina Pagano; sabina.pagano@lakegroupmedia.com