| 324,435 | 24M U.S. Book Buyers | $110.00/M |
| 109,569 | 12M U.S. Book Buyers | $110.00/M |
| 17,102 | Nov'18 Book Buyers | +$ 17.00/M |
| 34,026 | 3M Book Buyers | +$ 12.00/M |
| 55,415 | 6M Book Buyers | +$ $6.00/M |
| 7,468 | 24M Canadian Book Buyers | $115.00/M |
| 3,138 | 12M Canadian Book Buyers | $115.00/M |
| Fundraiser Rate | $ 75.00/M |
| Non-Affinity Catalog Rate | $ 80.00/M |
| Insurance Rate | $ 75.00/M |
Formerly RODALE, INC. BOOK BUYERS ENHANCED MASTERFILE
Hearst publishes award-winning, best-selling titles that fulfill the company's mission of inspiring and enabling people to improve their lives and the world around them.
Hearst book titles cover categories which all tie back to living a healthier lifestyle - organic gardening, cooking, health/wellness, fitness, and home. Recent best sellers such as "Walk Off Weight", "Lasagna Gardening", "Eatthis Not That", and "The Thyroid Solution" have all contributed to Rodale's success in themarketplace.
The Hearst Health Book Buyers Masterfile has been enhanced with Infobase, Morbank, Experian, Equifax and Ethnic Technologies data in order to provide mailers with the strongest targeting available today.
***************Fast Facts*********************
Average Age.................................59
Average Income.........................$55,385
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Can select by book categories at $6.00/M extra:
| (24M counts) Inquire for additional selects. |
| 11,717 | Alternative Health |
| 80,868 | Comfort Cooking |
| 100,064 | General Cooking |
| 7,893 | Gardening |
| 195,049 | General Health |
| 10,552 | Household Hints & Tips |
| 24,950 | Men's Health |
| 4,645 | Pets |
| 41,674 | Weight Loss |
| 21,960 | Women's Health |
Can select by Ethnicity at $16.00/M extra (inquire for additional selects):
| African-American |
| Hispanic |
Can select by Religion at $16.00/M extra (inquire for additional selects):
| Catholic |
| Jewish |
| Protestant |
Can select by Ailments at $16.00/M (inquire for additional selects):
| Allergies |
| Arthritis |
| Diabetes |
| High Cholesterol |
| Homeopathic |
| Orthopedic |
Can select by Charitable Donors at $16.00/M extra (inquire for additional selects):
| Charitable Donors (General) |
| Cultural Causes |
| Animal Welfare |
| Arts & Culture |
| Children's Causes |
| Health Causes |
| International Aid |
| Religious Causes |
| Veterans Causes |
| Environmental/Wildlife |
| Political |
| Democratic Donors |
| Republican Donors |
Can select by Lifestyle/Interest at $16.00/M extra (Inquire for additional selects):
| Arts/Antiques |
| Theatre/Performing Arts |
| Collectibles |
| Coin Collecting |
| Stamp Collecting |
| Automotive |
| Gourmet Cooking |
| Low Fat Cooking |
| Vegetarian Cooking |
| Wine |
| Crafts |
| Sewing |
| Quilting |
| Gardening |
| Flower Gardening |
| Vegetable Gardening |
| House Plants |
| Bird Watching |
| Home Improvement (DIY) |
| Home Decorating |
| Travel |
| Foreign Travel |
| Domestic Travel |
| Woodworking |
| Dieting/Weight Loss |
| Nutrition |
| Organic Products |
| Self-Improvement |
| Tennis |
| Golf |
| Bike |
| Walking |
| Yoga |
| Hunting |
| Fishing |
| Equestrian |
| Boating |
| Reading |
| Read Bible, Devotional, Religious, |
| Inspirational |
| Read Science Fiction |
| Grandchildren / Grandparents |
| Parenting |
| Own a Cat |
| Own a Dog |
| Plus Size Women's Apparel |
| Personal Investing |
| History/Military |
| Celebrities |
Usage:
| American Master Products |
| Arthritis Today |
| Bottom Line, Inc. |
| Dogster |
| DogWatch |
| Guideposts, A Church Corp. |
| Old Farmer's Almanac, The |
| Whole Dog Journal |
| Your Dog |
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