HEARST BOOK BUYERS ENHANCED MF (FRMLY RODALE INC)

135,48724M U.S. Book Buyers $115.00/M
61,90612M U.S. Book Buyers $115.00/M
4,686AUG'21 Book Buyers+$ 17.00/M
14,6703M Book Buyers+$ 14.00/M
28,4026M Book Buyers+$ 12.00/M
4,60224M Canadian Book Buyers $130.00/M
Catalog/Merchandise Rate $ 80.00/M
Fundraiser Rate $ 80.00/M
Formerly RODALE, INC. BOOK BUYERS ENHANCED MASTERFILE

Hearst publishes award-winning, best-selling titles that fulfill the company's mission of inspiring and enabling people to improve their lives and the world around them.

Hearst book titles cover categories which all tie back to living a healthier lifestyle - organic gardening, cooking, health/wellness, fitness, and home. Recent best sellers such as "Walk Off Weight", "Lasagna Gardening", "Eat This Not That", and "The Thyroid Solution" have all contributed to Hearst's success in the marketplace.        

The Hearst Book Buyers Masterfile has been enhanced with Infobase, Morbank, Experian, Equifax and Ethnic Technologies data in order to provide mailers  with the strongest targeting available today.

***************Fast Facts*********************
Average Age.................................59
Average Income.........................$55,385
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Can select by book categories at $6.00/M extra:
(24M counts) Inquire for additional selects.
3,087Alternative Health
11,979Comfort Cooking
16,396General Cooking
7,786Gardening
14,963General Health
1,416Healthy Cooking
2,862Men's Fitness
19,967Weight Loss
1,751Women's Health
Can select by Ethnicity at $16.00/M extra (inquire for additional selects):
African-American
Hispanic
Can select by Religion at $16.00/M extra (inquire for additional selects):
Catholic
Jewish
Protestant
Can select by Charitable Donors at $16.00/M extra (inquire for additional selects):
Charitable Donors (General)
Environmental
Health
Political
Religious
Can select by Lifestyle/Interest at $16.00/M extra (Inquire for additional selects):
Bible Devotional
Book Readers
Collectibles
Contributors/Donors
Cooking
Crafts
Do It Yourselfers
Gardening
Gourmet Food/Cooking
Health/Natural Foods
Music
Outdoor Enthusiasts
Pets: Cats
Pets: Dogs
Physical Fitness/Exercise
Sports: All
Sports: Camping/Hiking
Sports: Exercise/Fitness
Sports: Golf
Sports: Hunting
Travel
Usage:
American Master Products
Arbor Day Foundation
Bottom Line, Inc.
Burgess Seed & Plant Co
Related LGM Lists:
FRANK CAWOOD & ASSOCIATES COMPUTER BOOK BUYERS
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
FRANK CAWOOD & ASSOCIATES DIABETES BOOK BUYERS
FRANK CAWOOD & ASSOCIATES DO-IT-YOURSELF BOOK BUYERS
FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE
FRANK CAWOOD & ASSOCIATES GARDENING BOOK BUYERS
FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS
FRANK CAWOOD & ASSOCIATES HEART HEALTH BOOK BUYERS
FRANK CAWOOD & ASSOCIATES MASTERFILE
FRANK CAWOOD & ASSOCIATES SENIOR FINANCE BOOK BUYERS
FRANK CAWOOD & ASSOCIATES SPANISH SPEAKING BUYERS
LIFTBASE CONSUMER MASTERFILE
PURITY PRODUCTS HEALTH BUYERS
PURITY PRODUCTS HEALTH BUYERS - ENHANCED
TRUSTED MEDIA BRANDS - BOOK BUYERS MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com