HEARST BOOK BUYERS ENHANCED MF (FRMLY RODALE INC)

259,81324M U.S. Book Buyers $115.00/M
111,06812M U.S. Book Buyers $115.00/M
6,397Aug'19 Book Buyers+$ 17.00/M
19,1443M Book Buyers+$ 14.00/M
46,0256M Book Buyers+$ 12.00/M
11,11924M Canadian Book Buyers $130.00/M
3,34812M Canadian Book Buyers $130.00/M
Catalog/Merchandise Rate $ 80.00/M
Fundraiser Rate $ 80.00/M
Formerly RODALE, INC. BOOK BUYERS ENHANCED MASTERFILE

Hearst publishes award-winning, best-selling titles that fulfill the company's mission of inspiring and enabling people to improve their lives and the world around them.

Hearst book titles cover categories which all tie back to living a healthier lifestyle - organic gardening, cooking, health/wellness, fitness, and home. Recent best sellers such as "Walk Off Weight", "Lasagna Gardening", "Eat This Not That", and "The Thyroid Solution" have all contributed to Hearst's success in the marketplace.        

The Hearst Book Buyers Masterfile has been enhanced with Infobase, Morbank, Experian, Equifax and Ethnic Technologies data in order to provide mailers  with the strongest targeting available today.

***************Fast Facts*********************
Average Age.................................59
Average Income.........................$55,385
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Can select by book categories at $6.00/M extra:
(24M counts) Inquire for additional selects.
8,261Alternative Health
72,319Comfort Cooking
79,063General Cooking
5,316Gardening
71,244General Health
2,770Household Hints & Tips
20,109Men's Fitness
33,592Weight Loss
17,588Women's Health
Can select by Ethnicity at $16.00/M extra (inquire for additional selects):
African-American
Hispanic
Can select by Religion at $16.00/M extra (inquire for additional selects):
Catholic
Jewish
Protestant
Can select by Charitable Donors at $16.00/M extra (inquire for additional selects):
Charitable Donors (General)
Environmental
Health
Political
Religious
Can select by Lifestyle/Interest at $16.00/M extra (Inquire for additional selects):
Arts/Antiques
Theatre/Performing Arts
Collectibles
Coin Collecting
Stamp Collecting
Automotive
Gourmet Cooking
Low Fat Cooking
Vegetarian Cooking
Wine
Crafts
Sewing
Quilting
Gardening
Flower Gardening
Vegetable Gardening
House Plants
Bird Watching
Home Improvement (DIY)
Home Decorating
Travel
Foreign Travel
Domestic Travel
Woodworking
Dieting/Weight Loss
Nutrition
Organic Products
Self-Improvement
Tennis
Golf
Bike
Walking
Yoga
Hunting
Fishing
Equestrian
Boating
Reading
Read Bible, Devotional, Religious,
Inspirational
Read Science Fiction
Grandchildren / Grandparents
Parenting
Own a Cat
Own a Dog
Plus Size Women's Apparel
Personal Investing
History/Military
Celebrities
Usage:
Bottom Line, Inc.
Guideposts, A Church Corp.
Whole Dog Journal
Related LGM Lists:
FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS
PURITY PRODUCTS HEALTH BUYERS
FRANK CAWOOD & ASSOCIATES MASTERFILE
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
FRANK CAWOOD & ASSOCIATES COMPUTER BOOK BUYERS
FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE
FRANK CAWOOD & ASSOCIATES GARDENING BOOK BUYERS
FRANK CAWOOD & ASSOCIATES DO-IT-YOURSELF BOOK BUYERS
FRANK CAWOOD & ASSOCIATES SENIOR FINANCE BOOK BUYERS
PURITY PRODUCTS HEALTH BUYERS - ENHANCED
FRANK CAWOOD & ASSOCIATES SPANISH SPEAKING BUYERS
FRANK CAWOOD & ASSOCIATES DIABETES BOOK BUYERS
FRANK CAWOOD & ASSOCIATES HEART HEALTH BOOK BUYERS
LIFTBASE CONSUMER MASTERFILE
TRUSTED MEDIA BRANDS - BOOK BUYERS MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com