MASTERCARD® AUDIENCES

31,329,298Monthly Hotline $110.00/M
12,531,719Email Addresses $150.00/M
18,797,579Facebook Users INQUIRE
6,265,859Addressable TV INQUIRE
A World Beyond Cash®

For the first time ever target consumers with transactional Mastercard® modeled data.  Every day, everywhere consumers are pulling out their Mastercard® to purchase everything from apparel and travel to entertainment and small business supplies plus everything in-between.            
     
The credit card industry has a huge effect on everyday life in the U.S. with credit cards being more popular than cash.  Credit card ownership and usage are up due to benefits such as convenience, easy access to credit and universal acceptance. A Statista survey carried out in June 2018 revealed that 83 percent of Americans between 30 and 49 years own a credit card.

Mastercard® Audiences gives marketers the ability to target any consumer audience via email, Facebook, direct mail and addressable TV.

Mastercard® Audiences include the following categories:

- Apparel:
   Children's = 3,539,718
   Men's = 3,501,619
   Women's = 4,910,996
   Women's Luxury = 3,677,285

- Automotive:
   In the Market for New/Preowned = 3,435,966
   Gas = 13,785,620
   Parts/Accessories = 4,727,301

- Small Businesses:
   Accounting/Real Estate/Insuran = 3,671,463  
   Catering = 3,754,264
   Contracting = 4,481,884
   Healthcare Provider = 1,907,730
   Marketing Agency = 2,002,267
   High Spend in Big Box/Grocery = 6,065,949
   High Spend in Office Supplies = 2,421,722
   High Spend in Travel & Hotels = 3,658,618
   Domestic Airline Travel = 9,763,462

- Cellular and Telecom Buyers:
   Cable TV & Internet = 4,159,531
   Cellular & Wireless Devices = 4,186,388
   Cloud Services = 3,593,361

- Education:
   College = 1,607,365
   K-12 = 679,578
   Vocation = 118,708

- Grocery & Drug Stores:
   Drug Store Chains = 9,151,387
   Grocery Stores = 14,023,635
   Online Food/Meal Delivery = 649,978
   Online Grocery Stores = 2,163,596
   Organic/Natural Grocery Stores = 1,975,356

- Hotels:
   Economy = 3,336,587
   Luxury = 3,592,789
   Midscale = 3,383,194
   Extended Stay = 3,521,646

- Luxury Affluent Spenders:
   Discretionaly Spend = 23,314,746
   Ultra Luxury Spender = 818,026

- Online Shoppers:
   Dating Communities = 125,019
   Online Consumer Electronics = 1,667,499
   Online Department Stores = 1,233,593
   Online Frequent Shopper = 18,736,630

- Restaurants:
   Affluent Spenders = 1,441,597
   Bakeries & Donut Shops = 4,543,942
   Burger Enthusiasts = 8,183,433
   Casual Chain Restaurants = 10,955,698
   Family Dining = 3,177,466
   Fine Dining = 3,536,876
   International Cuisine = 6,638,026
   Pizza Frequent = 5,988,939
   Quick Service = 10,987,101
   Sandwich Shops/Deli's = 5,440,804

- Seasonal:
   Back-to-School = 1,358,716
   Dec Holiday Shoppers = 3,562,932
   Valentine's Day Dining = 5,271,676
   Valentine's Day Flowers = 5,523,091
   Tax Preparation = 5,288,666
   Halloween = 737,455    

- Shoppers:
   Affluent Spenders = 8,196,466
   Arts and Crafts = 3,532,877
   Computer and Software = 6,419,954
   Discount/Outlet Stores = 15,473,947
   Gift/Card/Stationary Stores = 5,560,246
   Home Furniture = 3,513,182
   Home Improvement = 8,688,830
   Luxury Retail = 3,634,503
   Mega & Big Box = 5,386,790
   Newspapers & Magazines = 3,456,861
   Office Supplies = 3,511,142
   Sporting Goods = 6,390,673
   Subscription Services = 3,343,181
   Toy Stores = 3,609,042

- Travel:
   Business Travel = 3,466,296
   Car Rental = 3,539,960
   Cruise Travel = 3,403,164  
   Domestic Air Travel = 4,405,815
   Int'l Air Travel = 3,636,878
   Luxury Travel = 3,576,611
   Taxi/Limo/Car Services = 3,705,155
   Train Travelers = 518,167
   Travel Agencies = 2,626,389
   
Additional Mastercard Audiences, along with a full suite of enhanced elements, available for additional segmentation - please inquire.
For list recommendations, contact:
Danny Grubert; danny.grubert@lakegroupmedia.com