PARALYZED VETERANS OF AMERICA ENHANCED DATABASE

   Quantity Selection                  Price
  4,939,626 Enhanced Donors            $ 80.00/M
  4,603,198 Mail Order Buyers         +$ 15.00/M
  2,721,425 Female Donors             +$  7.00/M
  1,653,936 Male Donors               +$  7.00/M

PARALYZED VETERANS OF AMERICA (PVA) has enhanced
its donor file with Acxiom's InfobaseX consumer 
demographic data, which includes age, income,   
purchase and lifestyle behavior.                
                                                
The PARALYZED VETERANS OF AMERICA, the only     
congressionally chartered veterans service      
organization, is dedicated to enhancing the     
lives of individuals with spinal cord injuries  
and diseases by assuring quality health care,   
promoting health care, research and advocating  
civil rights and independence.                  
                                                
Select by Community Involvement (Causes         
Supported Financially) at $15.00/M extra:       
  3,254,309  Donate to Cultural Causes          
    595,045  Animal Welfare                     
     54,587  Arts or Cultural                   
    667,807  Children's                         
    780,449  Environment or Wildlife            
  1,875,653  Health                             
  2,304,979  Political                          
    220,014  Political - Conservative           
     93,414  Political - Liberal                
  1,220,998  Religious                          
                                                
Select by Marital Status at $15.00/M extra:     
  3,003,696  Married                            
  1,410,061  Single                             
                                                
Select Health Interest at $20.00/M extra:       
    232,257  Health/Arthritis                   
  1,995 380  Health/Beauty                      
    470,817  Health/Cholesterol                 
  2,535,199  Health/Medical-General             
    268,256  Health/Diabetic                    
     12,811  Health/Disabled                    
    111,132  Health/Homeopathic                 
     87,413  Health/Organic                     
    252,375  Health/Orthopedic                  
     68,678  Health/Senior Needs                
                                                
Select by income at $15.00/M extra:             
    943,147  $ 19,999 and under                 
    551,910  $ 20,000 - $ 29,999                
    572,214  $ 30,000 - $ 39,999                
    517,588  $ 40,000 - $ 49,999                
    992,289  $ 50,000 - $ 74,999                
    531,026  $ 75,000 - $ 99,999                
    267,937  $100,000 - $124,999                
    305,927  $125,000 and up                    
                                                
Select by customer age at $15.00/M extra (can   
select by two year increments):                 
     34,849  20 - 29                            
    102,467  30 - 39                            
    283,646  40 - 49                            
    671,416  50 - 59                            
  1,104,600  60 - 69                            
  1,263,771  70 - 79                            
  1,150,369  80+                                
                                                
Select by child age at $15.00/M extra:          
     57,272   0 -  2                            
     61,826   3 -  5                            
    127,923   6 - 10                            
    167,691  11 - 15                            
    181,517  16 - 17                            
                                                
Select by ethnicity at $15.00/M extra:          
     12,294  Asian - non oriental               
     67,117  Asian                              
    363,044  African American                   
     12,700  Arab                               
    157,279  French                             
    497,982  German                             
    283,755  Hispanic                           
    230,273  Italian                            
     85,217  Jewish                             
  2,133,246  Northern European                  
    702,101  Scottish/Irish                     
     32,134  Southern European                  
                                                
Select by religion at $15.00/M extra:           
     39,454  Buddhist                           
  1,248,634  Catholic                           
     13,689  Greek Orthodox                     
     10,154  Hindu                              
     18,163  Islam                              
    102,228  Jewish                             
     46,278  Eastern Orthodox                   
  3,090,369  Protestant                         
                                                
Select by Lifetrait/interest at $15.00/M extra: 
  1,594,381  Arts                               
  1,792,290  Auto Work/Mechanics                
  2,631,584  Avid Music Listener                
  1,018,970  Baseball Spectator                 
    838,606  Basketball Spectator               
  1,885,756  Beauty/Cosmetics                   
    574,371  Biking/Mountain Biking             
    566,798  Boating/Sailing                    
  1,010,166  Camping/Hiking                     
  1,971,905  Cellular Phone Owner               
  1,767,435  Children's Interests               
    389,087  Christian Family                   
  2,952,265  Collectibles Grouping              
  1,396,139  Collectibles Antiques              
    261,215  Collectibles Arts                  
  1,034,924  Collectibles Coins                 
  2,407,531  Collectibles General               
    562,017  Collectibles Stamps                
  3,172,969  Cooking-General                    
  2,994,926  Cooking-Gourmet                    
  1,396,770  Cooking-Low Fat                    
  3,089,871  Crafts                             
  1,448,336  Current Affairs/Politics           
  2,181,600  Dieting/Weight Loss                
    348,329  DIY Living                         
  3,964,468  Electronics/Computers Grouping     
    931,228  Environmental Issues               
  3,528,798  Exercise/Health Grouping           
  2,620,455  Fashion                            
  1,255,174  Fishing                            
  1,256,610  Football Spectator                 
  3,604,766  Gardening                          
  1,436,073  Golf Participant                   
  1,807,947  Grandchildren                      
    547,394  History/Military                   
  3,845,811  Home Furnishings/Decorating        
    720,486  Home Improvement                   
  4,136,085  Home Improvement Grouping          
  1,637,959  Hunting/Shooting                   
  2,720,242  Investing/Finance Grouping         
  2,454,532  Investments Personal               
    590,870  Investments Real Estate            
  1,277,258  Investments-Stocks/Bonds           
  1,840,253  Natural Foods                      
    636,233  Nascar                             
  2,929,995  Outdoors Grouping                  
    411,866  Parenting                          
  3,064,161  PC Internet/Online Service Use     
  1,109,510  Pets - Cat Owner                   
  1,502,055  Pets - Dog Owner                   
  1,797,972  Pets - Other                       
    984,835  Photography                        
    176,050  Reading - Audio Books              
  3,847,149  Reading - General                  
  4,092,396  Reading - Magazines                
  1,283,344  Reading - Religous/Inspirational   
    260,472  Reading - Science Fiction          
    851,287  Reading - Top Sellers              
  1,009,788  Recreational Vehicles              
  1,414,218  Religious/Inspirational            
    393,541  Running/Jogging                    
    421,833  Science/Space                      
  1,288,290  Self Improvement                   
  1,362,113  Sewing/Knitting/Needlework         
    256,480  Snow Skiing Participant            
  3,167,119  Sports Grouping                    
    168,568  Tennis - Participant               
    900,335  Theater/Performing Art             
  1,093,807  Travel - Cruise Vacations          
    557,768  Travel - Family Vacations          
  1,014,279  Travel - Foreign                   
  2,512,253  Travel - U.S.                      
  1,774,536  Walking                            
    694,778  Wines                              
  1,192,574  Woodworking                        
  1,801,230  Working Woman                      
                                                
Please note, enhanced selection charges apply to
exchange orders.                                


Usage:
       AARP                                     
       Air Force Association                    
       AIU Holdings                             
       ASPCA                                    
       Better Homes & Garden Books              
       Bradley Reid & Associates                
       Catholic Charities                       
       Catholic Relief Services-USCC            
       Children International                   
       Colonial Penn                            
       Columban Fathers                         
       Democratic Congressional Campaign        
       Divine Word Missionaries                 
       FINCA International                      
       Food For The Poor                        
       Greek Orthodox Archdioces America        
       Guideposts Associates, Inc.              
       Haband Company                           
       Hanna Boys Center                        
       Humana Inc.                              
       Humane Society Of U.S.                   
       Jewish Guild For The Blind, The          
       Liberty Medical                          
       M & M Bedding, LLC                       
       Marine Corps Heritage Foundation         
       Martin Luther King Nat'l Mem Fdtn        
       Maryknoll Sisters                        
       Memorial Sloan-Kettering                 
       Mercy Home For Boys And Girls            
       Missionary Assoc Mary Immaculate         
       Mouth & Foot Painting Artists            
       Mutual Of Omaha                          
       NAACP                                    
       National Committee Prsrve Soc Sec        
       National Rifle Association               
       Oblate Missions, Missionary Asso.        
       Old Pueblo Traders                       
       Passionist Monastery                     
       Physicians Mutual                        
       Red Tail                                 
       Sacred Heart Southern Missions           
       Salesian Missions                        
       Society Of The Little Flower             
       Sports Illustrated                       
       St. Bonaventure Indian Mission           
       St. Jude League And Claretions           
       St. Jude Shrine Baltimore                
       Susan G. Komen Breast Cancer Fnd         
       TREA Memorial Foundation                 
       Trea Senior Citizens League              
       United Negro College Fund                
       United States Deputy Sherif Assoc        
       World Wildlife Fund                      


For list recommendations, contact: Jed Dorney
To place an order, contact: Stacey Stonebridge

View the web site for this list.
March 9, 2010
Gender: 55% FEMALE/31% MALE Minimum Order: 5,000 Source: 100% DIRECT MAIL (SOLO PIECE) Media: E-Mail @ $50.00/F FTP @ $50.00/F Diskette @ $35.00/F Update Frequency: Monthly Selections: 1 Month Hotl @ $20.00/M 3 Mos H/L @ $15.00/M 6 Mos H/L @ $10.00/M 12 Mos H/L @ $ 5.00/M $10+ Donors @ $10.00/M $5+ Donors @ $ 5.00/M Multi-Donors @ $ 5.00/M Gender @ $ 7.00/M Customer Age @ $15.00/M Child Age @ $15.00/M Presence/Chi @ $10.00/M Child Gender @ $10.00/M #/Children @ $ 7.00/M Lifetrait @ $15.00/M Income @ $15.00/M Health Inter @ $20.00/M Mail Order B @ $15.00/M Marital Stat @ $15.00/M Ethnicity @ $15.00.M Religion @ $15.00/M Homeowner @ $10.00/M Length Resid @ $ 7.50/M Non-Recip @ $20.00/M Community In @ $15.00/M Personicx @ $35.00/M State @ $ 7.00/M SCF @ $ 7.00/M Zip @ $ 7.00/M Key Coding @ $ 2.00/M Broker Commission: 10% Net Name Policy: 85% and $10.00/M RunCharge 100,000 Minimum Sample Mailing Piece: Submit one mailing piece Delivery: 3-5 Business Days Related LGM Lists: PARALYZED VETERANS OF AMERICA PREMIUM DONOR MASTERFILE FIELD AND STREAM ENHANCED FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE NOZA ENHANCED DONOR MASTERFILE
Lake Group Media, Inc.
List ManagementList BrokerageL@ke interactiveDirect List Services
411 Theodore Fremd Avenue • Rye, NY 10580 • Phone:914-925-2400 • Fax:914-925-2499
www.lakegroupmedia.com www.lakeinteractive.com