Quantity Selection                  Price
    114,809 Active Subscribers         $100.00/M
      2,175 Canadian                   $350.00/F
     98,660 Expires                    $ 70.00/M
            Fundraiser Rate            $ 75.00/M
            Catalog Rate               $ 80.00/M

CRUISING WORLD, owned by Bonnier Corporation,   
reaches the dedicated sailor with a keen        
interest in exploring the world's coastlines and
oceans while cruising under sail. Cruising World
inspires and entertains through stories and     
pictures that underscore the beauty, fun and    
adventure of sailing, while providing practical 
information on the disciplines of seamanship,   
navigation and boat-handling.                   
                                                
The sailing market is affluent and exclusive.   
Cruising World subscribers are upscale and well 
educated corporate leaders in large and medium  
sized companies as well as business, financial, 
legal and medical professionals. Sailing is     
their passion and the majority of their free    
time is spent aboard their own boats but many   
subscribers own second homes, travel            
extensively, and invest heavily in securities.  
                                                
  ************** Fast Facts *****************   
  Median age...............................49   
  Average income.....................$144,000   
  Total asset value................$1,000,000   
  Belong to yacht/sailing club............42%   
  Own 2 or more homes.....................40%   
  Avg years boating......................21.5   
  Avg # boats owned.......................2.8   
  *******************************************   


Usage:
       Boat/Us                                  
       Celebrity Conference, The                
       Consumers Marine & Electric              
       Cruising Guide Publications              
       Maine Island Trail Association           
       Moorings                                 
       Mystic Seaport Museum Shop               
       Outer Banks Outfitters                   
       Practical Sailor                         
       Soundings                                
       West Marine Products                     


For list recommendations, contact: Lenore Cunningham
To place an order, contact: Anjie Logan

View the web site for this list.